Case Study Analysis: Premiumsoft
CASE STUDY ANALYIS: PREMIUMSOFT
BY: SWATI SHARMA
MBI 620
Date: March 15, 2015
SUMMARY
This Case Study analysis is aimed at understanding, analyzing and evaluating the challenges that PremiumSoft is facing: there are two major challenges: Recruiting and retaining talented Individuals and maintaining the current work culture environment with growing staff PremiumSoft is a company that provides Software solutions. Lin and Roy Choi primarily founded it as a Web design company in year 1999. However this web design company provided the seed money to grow it into a software development company. PremiumSoft’s main software solutions are “Navicat” and “ Navicoder”. Navicat was launched in 2001 as a database tool that manages and administers multiple databases across different operating systems like Linux, Windows, Mac OSX using a graphical user interface. (GUI). Whereas Navicoder was launched in 2009 as source code editor, compatible for windows.
PremiumSoft is small scale organization comprising of 24 staff members. Its organizational structure is provided in appendix {1}. PremiumSoft work culture is based on trust and sense of belonging among employees, imparting a mix of “ Authoritative”, “Affiliative “ and teaching style of management and employee interaction, which results in high innovation and productivity in the organization. However with the expansion in staff this work culture may impose restrictions on company’s overall growth and productivity hence a stricter and more compelling employee workplace guidelines need to be incorporated. As for recruiting talented individuals and retaining them, Management primarily needs to extend its hiring process internationally attracting candidates from global talent pool followed by encouraging a global and inter-cultural work environment as a part of their company core values, work ethic and culture along with their current retaining strategy of providing competitive compensation packages and
BY: SWATI SHARMA
MBI 620
Date: March 15, 2015
SUMMARY
This Case Study analysis is aimed at understanding, analyzing and evaluating the challenges that PremiumSoft is facing: there are two major challenges: Recruiting and retaining talented Individuals and maintaining the current work culture environment with growing staff PremiumSoft is a company that provides Software solutions. Lin and Roy Choi primarily founded it as a Web design company in year 1999. However this web design company provided the seed money to grow it into a software development company. PremiumSoft’s main software solutions are “Navicat” and “ Navicoder”. Navicat was launched in 2001 as a database tool that manages and administers multiple databases across different operating systems like Linux, Windows, Mac OSX using a graphical user interface. (GUI). Whereas Navicoder was launched in 2009 as source code editor, compatible for windows.
PremiumSoft is small scale organization comprising of 24 staff members. Its organizational structure is provided in appendix {1}. PremiumSoft work culture is based on trust and sense of belonging among employees, imparting a mix of “ Authoritative”, “Affiliative “ and teaching style of management and employee interaction, which results in high innovation and productivity in the organization. However with the expansion in staff this work culture may impose restrictions on company’s overall growth and productivity hence a stricter and more compelling employee workplace guidelines need to be incorporated. As for recruiting talented individuals and retaining them, Management primarily needs to extend its hiring process internationally attracting candidates from global talent pool followed by encouraging a global and inter-cultural work environment as a part of their company core values, work ethic and culture along with their current retaining strategy of providing competitive compensation packages and