Case Study Analysis – Zillow.Com
Case Study Analysis – Zillow.com
Company History
Zillow is a company running an online website for homeowners, buyers, sellers etc. that who are interesting in real estate. It help the user with providing a free estimate value on the property. Zillow was found by Rich Barton and Lloyd Frink, both of who have previous experience in the Expedia. The Zillow has been named after combining two words, “pillow” where lay your head at night and “zillions” which number of data points the company wish to provide.
Zillow was started at 2004 and it filed go to public on 2011. It covers for more than 70 million homes all over the America with convenient operation easily to find out the market value and estimate rental on a satellite map. To find all of these information only need to put in the address information on the company’s website where there’s a search engine. Not only all the records about the house such as photos and purchase and sale data and rental price estimates, but also the website will provide listings and neighborhood information to generate a general and scrutiny look at every house that list on the website.
As the housing has yet to recover from the economic downturn there’s much doubt about the performance of Zillow. The price of Zillow has brought a slight uptick while the first half of the 2010, since then market turns to depressed. The large amount which Zillow has raised from the IPO market is about 69$ million that the Zillow use it as fund and investments as the complement of its own business. (http://subscriber.hoovers.com)
The revenues of Zillow become $30.5 million 2010 which had a great growth from $17.5 million in 2009. Even though the economic downturn has great effect on the company, Zillow has attracted more visitors on the website which helps the company come though the depression. It has more than 12 million monthly unique users in the last three months of 2010 which has increased 65% from the same period in 2009.
Company History
Zillow is a company running an online website for homeowners, buyers, sellers etc. that who are interesting in real estate. It help the user with providing a free estimate value on the property. Zillow was found by Rich Barton and Lloyd Frink, both of who have previous experience in the Expedia. The Zillow has been named after combining two words, “pillow” where lay your head at night and “zillions” which number of data points the company wish to provide.
Zillow was started at 2004 and it filed go to public on 2011. It covers for more than 70 million homes all over the America with convenient operation easily to find out the market value and estimate rental on a satellite map. To find all of these information only need to put in the address information on the company’s website where there’s a search engine. Not only all the records about the house such as photos and purchase and sale data and rental price estimates, but also the website will provide listings and neighborhood information to generate a general and scrutiny look at every house that list on the website.
As the housing has yet to recover from the economic downturn there’s much doubt about the performance of Zillow. The price of Zillow has brought a slight uptick while the first half of the 2010, since then market turns to depressed. The large amount which Zillow has raised from the IPO market is about 69$ million that the Zillow use it as fund and investments as the complement of its own business. (http://subscriber.hoovers.com)
The revenues of Zillow become $30.5 million 2010 which had a great growth from $17.5 million in 2009. Even though the economic downturn has great effect on the company, Zillow has attracted more visitors on the website which helps the company come though the depression. It has more than 12 million monthly unique users in the last three months of 2010 which has increased 65% from the same period in 2009.
Bibliography: Schein, Amy (n.d.) Zillow, Inc.retrieved Nov 16, 2011 from: http://subscriber.hoovers.com.ezproxy.hpu.edu/H/company360/productsOperations.html?companyId=148451000000000 Pitta, Dennis A. (n.d.) Internet currency, Journal of Consumer Marketing. Retrieved Nov 17, 2011, from http://www.emeraldinsight.com.ezproxy.hpu.edu/journals.htm?issn=0736-3761&volume=24&issue=7&articleid=1637468&show=html (2008) "Now you can buy real estate online … almost", Journal of Consumer Marketing, from http://www.emeraldinsight.com.ezproxy.hpu.edu/journals.htm?issn=0736-3761&volume=25&issue=1&articleid=1650709&show=html& Dymi, Amilda (2009) Zillow.com Expands Online Real Estate Listings. NATIONAL MORTGAGE NEWS, retrieved from http://web.ebscohost.com.