Case Study Analysis1
Retail Marketing and Distribution 311
[Semester Two, 2012]
Unit study package number: 01866
Mode of study: Internal
Tuition pattern summary: 3 Hours Weekly
Credit value: 25
Pre-requisite units: Marketing 100
Co-requisite units: None
Anti-requisite units: None
Additional Requirements: None
Result type: Pass/Fail
Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details.
Unit Coordinator: Name: Dr Russel PJ Kingshott Phone: +61 8 9266 7288 Email: R.kingshott@curtin.edu.au Building/Room: 408:2019 Consultation times: TBA
Teaching Staff: Name: Claire Loh Email: Claire.Loh@cbs.curtin.edu.au
Name: Angie Silva Email: Angie.Silva@curtin.edu.au
Name: Alisha Stein Email: Alisha.Stein@curtin.edu.au
Administrative contact: Name: Liz Martella Phone: 9266 1250 Email: Liz.martella@curtin.edu.au Building: 408, Room: 2014
Learning Management System: FLECS - Blackboard (oasis.curtin.edu.au)
IF YOU DO NOT USE YOUR CURTIN UNIVERSITY EMAIL YOUR EMAIL WILL BE IGNORED
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendents and kin of this land past and present.
Syllabus
This unit provides a broad understanding of the planning and operation aspects of retail marketing and distribution businesses. Provides an overview of how retailing operations integrate into the distribution channel and wider value chain. Explores how retailers develop overall strategy and tactics in a constantly changing retailer landscape. Contextualises retailing in terms of global retailing; franchising; multi-channel retailing; and, web and technology based retailing threats, opportunities and challenges facing today’s firms.
Introduction
Retail Marketing & Distribution will provide students with an overall
[Semester Two, 2012]
Unit study package number: 01866
Mode of study: Internal
Tuition pattern summary: 3 Hours Weekly
Credit value: 25
Pre-requisite units: Marketing 100
Co-requisite units: None
Anti-requisite units: None
Additional Requirements: None
Result type: Pass/Fail
Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details.
Unit Coordinator: Name: Dr Russel PJ Kingshott Phone: +61 8 9266 7288 Email: R.kingshott@curtin.edu.au Building/Room: 408:2019 Consultation times: TBA
Teaching Staff: Name: Claire Loh Email: Claire.Loh@cbs.curtin.edu.au
Name: Angie Silva Email: Angie.Silva@curtin.edu.au
Name: Alisha Stein Email: Alisha.Stein@curtin.edu.au
Administrative contact: Name: Liz Martella Phone: 9266 1250 Email: Liz.martella@curtin.edu.au Building: 408, Room: 2014
Learning Management System: FLECS - Blackboard (oasis.curtin.edu.au)
IF YOU DO NOT USE YOUR CURTIN UNIVERSITY EMAIL YOUR EMAIL WILL BE IGNORED
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendents and kin of this land past and present.
Syllabus
This unit provides a broad understanding of the planning and operation aspects of retail marketing and distribution businesses. Provides an overview of how retailing operations integrate into the distribution channel and wider value chain. Explores how retailers develop overall strategy and tactics in a constantly changing retailer landscape. Contextualises retailing in terms of global retailing; franchising; multi-channel retailing; and, web and technology based retailing threats, opportunities and challenges facing today’s firms.
Introduction
Retail Marketing & Distribution will provide students with an overall