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Case Study: Are Electronic Medigoogle, Apple, and Microsoft Struggle for Your Internet Experience

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Case Study: Are Electronic Medigoogle, Apple, and Microsoft Struggle for Your Internet Experience
Lawrence Technological University

Management Information Systems – MIS 6013 Case Study 3 Google, Apple, and Microsoft struggle for your internet experience Due October 21, 2012

By: Tarek El-khaled Instructor:
Dr. Andrew Makar

Technological advances rule trends in the business world. Once upon a time, pigeons dominated the world of communication. Those who had the best breed of pigeons where the most efficient. Then came the postal system, the telegram, the faximile, and the landline which all represented major strides in the nineteen hundreds and covered the needs of direct communication between peoples and institutions. At the same time, to satisfy the need for knowledge such as for searching for information, other methods were available such as searching books and asking major information figures. Nonetheless, these information hunt methods are time intensive and incapable of meeting the needs of a fast paced life. The next big thing became the area of wireless communication with the advent of the cellphone which became the number one method of efficient reach. Finally came the internet. The internet companied both functions of communication and information and thus it transformed the concept of the business as usual into one that uses email and virtual search engines in place of more traditional methods. “The Internet has become the world’s most extensive, public communication system that now rivals the global telephone system in reach and range.” (C. Laudon & P. Laudon, 2010, P.259). Therefore, whoever dominated the internet has control over the century’s data access and communication.
Apple, Google, and Microsoft had dominated the internet world each one with its business model and products. Microsoft had traditionally been the titans of PCs with its Windows operating systems, Come currently at version 8. Microsoft has been slow in catching up with more recent advances in the



References: Laudon, K. C., & Laudon, J. P. (2010). Management information systems: Managing the digital firm. Upper Saddle River, NJ: Pearson Prentice Hall.

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