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Case Study Assignment Part I Starbucks Globalization Analysis Report 2

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Case Study Assignment Part I Starbucks Globalization Analysis Report 2
Birmingham Business School

GDBA/MBA Year 1

Module Title: Cases in Global Business Environment
Banner Code:07 15821
Lecturer: Professor Jim Slater
Assignment Title: Starbucks Globalisation Analysis Report
Word Count: 1,691words
ID number:1150380,1195040,1160894

Starbucks Globalization Analysis Report

Index

1.Introduction ................................................................................................................2
2.Mission Vision and Values.........................................................................................2
3.Motivation of Globalization........................................................................................2
4.Globalization Process Analysis...................................................................................3
5.Methods of Globalization............................................................................................3 5.1Methods for Stores…..............................................................................................3 5.2Methods for Other Products....................................................................................4
6.Extent of Globalization...............................................................................................4
7.Success........................................................................................................................4
8.Failure.........................................................................................................................5
9.Conclusions and Prospects..........................................................................................5
10.Bibliography..............................................................................................................6

1. Introduction
Despite 40 years of history, Starbucks only started expansion outside of North America 15 years ago. From 1996 till today they have opened from 1,000 stores in


Bibliography: 1. Starbucks(2011)Starbucks Company Timeline[online]. Seattle.Available from:http://www.starbucks.com/assets/aboutustimelinefinal72811.pdf 2.Starbucks(2011)Our Starbucks Mission Statement [online] 3. Starbucks(2011)Starbucks Corporation Annual report fiscal 2010[online]. Seattle.Available from:http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NzkzODl8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 4 5. Wall, S., Minocha, S. & Rees, B. (2010), International Business(3rdedition).Edinburgh: Pearson Education 6.Starbucks(2005)Annual report pursuant to section 13 or 15(d)of the securities exchange act of 1934 for the fiscal year ended October 2[online] 7. Dicken, P. (2011)Global Shift:Mapping the Changing Contours of the World Economy (6th edition). London:Sage Publications. 8.Baxter, K.(2011) How to Become a Starbucks Retail Store [online]. Demand Media. Available from: http://smallbusiness.chron.com/become-starbucks-retail-store-24183.html 9.Allison, M 10. Herron, M. (2008)Why Starbucks Failed in Australia[online].Australia.Available from:http://www.pajamadeen.com/business-news/why-starbucks-failed-in-australia 11 12. Yunker,J. (2006)Starbucks CEO on Globalization:Don’t go changing[online].Chief Executive Magazine. Available from:http://www.globalbydesign.com/blog/2006/12/03/starbucks-ceo-on-globalization-dont-go-changing/ 13 14. Logan,J. (2004)Mission, Vision, Values[online]. Available from:http://www.axi.ca/tca/mar2004/associatearticle_1.shtml 15 16. NationMaster.com (2011) Population (2011) by country [online].Sydney. Available from: http://www.nationmaster.com/graph/peo_pop-people-population&date=2011 17
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