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Case Study: Astor Lodge And Suites, Inc.

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Case Study: Astor Lodge And Suites, Inc.
Astor Lodge & Suites, Inc. is a hotel chain founded in 1979. The company operates 200 Astor Lodge properties and 50 Astor Lodge & Suites properties with locations in 10 western and Rocky Mountain states. The company focus on the business travelers as their target market, and try to provide clean and comfortable rooms at reasonable price for all customers. The company’s executives decided to position Astor Lodge & Suites, Inc. as a limited-service hotel, which places the company between midscale hotels with food and beverage and economy hotels. According to the company’s service mission and positioning, Astor Lodge & Suites, Inc. wants to provide services in convenient locations that avoided urban or downtown area, but locates on premium sites
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