Case Study: Brazilian Moving To Canada
OWNER BACKGROUND
The owner, Katia Reguss, has previous experience as an entrepreneur. She has managed a small consulting company in Brazil, with two partners, for over 8 years, and only sold the company when decided to move to Canada two years ago.
In the past year (2016), she worked for 10 months, as assistant manager, in a toy store in Downtown Toronto. Now, she is studying Business Management Diploma at Humber College and will conclude the course on May 2017.
THE OPPORTUNITY
Due to the intense political and monetary crisis in Brazil in the last year, the number of Brazilian moving to Toronto is increasing exponentially. In 1991, was said that 5,295 Brazilian immigrants were residing in Canada, while in 2006 the number increased to 15,120.
Although the recent numbers are not available and most of the data are outdated, it is reasonable to say that the number keep growing every year and is being enhanced by the economic situation in Brazil.
A very important fact is that 52% of these Brazilian immigrants coming to Ontario, and most of them are choosing to live in Toronto. Also, Brazil is among the top 15 countries with the major number of visitors to Canada. Consequently, open a store to focus on these customers who already love Brazilian products is a great opportunity and Made in Brazil will be the perfect fit for their needs.
LOCATION AND SITE
Made in Brazil store will be in leased premises in the Brazilian Neighborhood. The premises will be rented due to the flexibility of this option, the site should be chosen in accordance with the store needs and could be move if necessary. The main intention was to avoid the limitations attached to one site that was purchased (such as size and location).
The location is a critical factor for the success of the business, and considering that will be a retail store, being located close to the customers is important. The Brazilian community already knows the Dundas West area as a place to go when you need to found Brazilian services, and usually, choose to rent or purchase apartments or houses in that area and place the store among them is a logical step. Also, the high visibility, closeness to public transportation and parking available are important factors to consider regards the store site, those are the main reasons why the Dundas West Street was chosen.
The owner, Katia Reguss, has previous experience as an entrepreneur. She has managed a small consulting company in Brazil, with two partners, for over 8 years, and only sold the company when decided to move to Canada two years ago.
In the past year (2016), she worked for 10 months, as assistant manager, in a toy store in Downtown Toronto. Now, she is studying Business Management Diploma at Humber College and will conclude the course on May 2017.
THE OPPORTUNITY
Due to the intense political and monetary crisis in Brazil in the last year, the number of Brazilian moving to Toronto is increasing exponentially. In 1991, was said that 5,295 Brazilian immigrants were residing in Canada, while in 2006 the number increased to 15,120.
Although the recent numbers are not available and most of the data are outdated, it is reasonable to say that the number keep growing every year and is being enhanced by the economic situation in Brazil.
A very important fact is that 52% of these Brazilian immigrants coming to Ontario, and most of them are choosing to live in Toronto. Also, Brazil is among the top 15 countries with the major number of visitors to Canada. Consequently, open a store to focus on these customers who already love Brazilian products is a great opportunity and Made in Brazil will be the perfect fit for their needs.
LOCATION AND SITE
Made in Brazil store will be in leased premises in the Brazilian Neighborhood. The premises will be rented due to the flexibility of this option, the site should be chosen in accordance with the store needs and could be move if necessary. The main intention was to avoid the limitations attached to one site that was purchased (such as size and location).
The location is a critical factor for the success of the business, and considering that will be a retail store, being located close to the customers is important. The Brazilian community already knows the Dundas West area as a place to go when you need to found Brazilian services, and usually, choose to rent or purchase apartments or houses in that area and place the store among them is a logical step. Also, the high visibility, closeness to public transportation and parking available are important factors to consider regards the store site, those are the main reasons why the Dundas West Street was chosen.