Case Study: Bubble Soccer
I have decided to research Bubble Soccer as my product/ service. The reason for me choosing this is because it is a product that interests me and is relatively new to the market where I live. My interest in this stems from playing bubble soccer with friends at a party in the past and now wanting to learn more about it as the market for it grows in the area I live. From what I have been able to research so far Bubble Soccer is the rental (service) of bubble balls (product), this rental service appears to be available in the form of parties, corporate events and stand alone rentals. Bubble Soccer is interesting because it adds a new dimension to soccer, whilst the regular rules of a five-a-side game of soccer apply. It is much more demanding on your cardio vascular system and incorporates more awareness as when you have the ball there could be players from the opposition coming at you from angles you are unable to see.
…show more content…
Based on figures I found online a single 1.0m diameter bubble balls can be purchased from $129 (Ali Express, 2015) to create a party for 10 people you would be required to pay $1,290.00 for the bubble balls.
You would then need to purchase goals and a soccer ball. If you rent the balls for one our at $300 (Bubble Soccer USA, 2016) you could make your money back after five rentals
Strengths
- Once you have made the initial outlay you are then able to build profit with continued expenditure.
- This can be done year round if you are willing to work indoors and outside.
- The product allows you to rent them out without having to employ someone to be with them at all times.
Weaknesses
- Initial outlay can be relatively
expensive.
- Marketing will need to be done extensively as the market for the service is relatively new.
- Depending on weather you may need to have parties indoors which could occur more costs.
Opportunities
- Teaming up with soccer clubs could open up exposure to product/service.
- Having various size bubble balls allows you to target different age groups and markets.
- Franchising the business
Threats
- As popularity grows the market could be saturated, meaning you have to lower prices (effecting profit margin).
- Relatively simple business plan that is easy to replicate.
- If a large company decides to enter your market it could close a smaller business
Vision
Bubble Soccer intends to be the biggest party and corporate event provider in the area. Offering excellence and enjoyment to all ages in the community.
Based on figures I found online a single 1.0m diameter bubble balls can be purchased from $129 (Ali Express, 2015) to create a party for 10 people you would be required to pay $1,290.00 for the bubble balls.
You would then need to purchase goals and a soccer ball. If you rent the balls for one our at $300 (Bubble Soccer USA, 2016) you could make your money back after five rentals
Strengths
- Once you have made the initial outlay you are then able to build profit with continued expenditure.
- This can be done year round if you are willing to work indoors and outside.
- The product allows you to rent them out without having to employ someone to be with them at all times.
Weaknesses
- Initial outlay can be relatively
expensive.
- Marketing will need to be done extensively as the market for the service is relatively new.
- Depending on weather you may need to have parties indoors which could occur more costs.
Opportunities
- Teaming up with soccer clubs could open up exposure to product/service.
- Having various size bubble balls allows you to target different age groups and markets.
- Franchising the business
Threats
- As popularity grows the market could be saturated, meaning you have to lower prices (effecting profit margin).
- Relatively simple business plan that is easy to replicate.
- If a large company decides to enter your market it could close a smaller business
Vision
Bubble Soccer intends to be the biggest party and corporate event provider in the area. Offering excellence and enjoyment to all ages in the community.