Case Study: Cadbury India Limited
1
CREATED BY
. GROUP NO::8
Aeman Waghoo ....47 Members Karishma Vartak Vidya Varghese Aziz Dahodwala Hussain Sardiwala Uneeb Shaikh
1. 2. 3. 4. 5.
«.41 «.44 «.48 ....60
2
ACKNOWLEDGEMENT
Any attempt at any level cannot be satisfactorily completed without the support & directions of learned & experienced people. We are over helmed in all humbleness & gratefulness to acknowledge our debt to all those who have helped us to put these ideas well above the level of simplicity & into something concrete. We owe our deepest gratitude to our principal [PROF. A.E. LAKDAWALA] for imparting us a golden opportunity to work on the project [CADBURY INDIA LTD.]. Sincere thanks to our project guide [PROF. JALPA] for her motivation & constant support at critical juncture during the entire course of preparation that has encouraged us to come up with this project. Thanks to our library staff for their cooperation & supply of books as & when demanded. We are indebted to our parents & to our colleagues for their manual support, help & for everything.
THANK YOU
3
INDEX
1. Introduction to Cadbury ltd. 2. Company s overview of Cadbury India ltd. 3. History of Cadbury s 4. Values 5. Management team 6. Branches 7. SWOT analysis 8. Social responsibility 9. Products 10. Cadbury vs nestle 11. Cadbury & worm controversy 12. Awards 13. Conclusion
4
CA
Type Industry Founded Founder
BUR LTD
Subsidiary of Kraft Foods Confectionery 1824
JOHN CADBURY Headquarters Revenue Operating income Net income Employees Parent Website Uxbridge, London, United Kingdom GB£5,384 million GB£388 million GB£364 million 71,657 Kraft Foods www.cadbury.co.uk
COMPANY OVERVIEW
,
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the 5
c m n c m an th rl ' c n lar t c m an , ma n l c u r uct r
CREATED BY
. GROUP NO::8
Aeman Waghoo ....47 Members Karishma Vartak Vidya Varghese Aziz Dahodwala Hussain Sardiwala Uneeb Shaikh
1. 2. 3. 4. 5.
«.41 «.44 «.48 ....60
2
ACKNOWLEDGEMENT
Any attempt at any level cannot be satisfactorily completed without the support & directions of learned & experienced people. We are over helmed in all humbleness & gratefulness to acknowledge our debt to all those who have helped us to put these ideas well above the level of simplicity & into something concrete. We owe our deepest gratitude to our principal [PROF. A.E. LAKDAWALA] for imparting us a golden opportunity to work on the project [CADBURY INDIA LTD.]. Sincere thanks to our project guide [PROF. JALPA] for her motivation & constant support at critical juncture during the entire course of preparation that has encouraged us to come up with this project. Thanks to our library staff for their cooperation & supply of books as & when demanded. We are indebted to our parents & to our colleagues for their manual support, help & for everything.
THANK YOU
3
INDEX
1. Introduction to Cadbury ltd. 2. Company s overview of Cadbury India ltd. 3. History of Cadbury s 4. Values 5. Management team 6. Branches 7. SWOT analysis 8. Social responsibility 9. Products 10. Cadbury vs nestle 11. Cadbury & worm controversy 12. Awards 13. Conclusion
4
CA
Type Industry Founded Founder
BUR LTD
Subsidiary of Kraft Foods Confectionery 1824
JOHN CADBURY Headquarters Revenue Operating income Net income Employees Parent Website Uxbridge, London, United Kingdom GB£5,384 million GB£388 million GB£364 million 71,657 Kraft Foods www.cadbury.co.uk
COMPANY OVERVIEW
,
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the 5
c m n c m an th rl ' c n lar t c m an , ma n l c u r uct r