Case Study Canyon Ranch

IMPORTANT NOTICE
Please print and hand out your work to me before class

HW Individual

• Read the case Canyon Ranch p. 255-268.
• Answer the following questions:
– Should Canyon Ranch implement a CRM strategy? (Use the CRM decision matrix to support your argument, see book p. 245)
– If your answer to the above question is yes then, what should Canyon Ranch destination resorts’ CRM initiative look like?
• Limit your answers to one page (12 Font single-spaced), add appendices, if necessary, to support your argumentation.

IMPORTANT NOTICE
Please print and hand out your work to me before class

HW Individual

• Read the case Canyon Ranch p. 255-268.
• Answer the following questions:
– Should Canyon Ranch implement