CASE STUDY CEMEXCONSTRUCTING A BRIGHTERFUTUREWANGYI FANIVANAIYANG
CASE STUDY: CEMEX
CONSTRUCTING A BRIGHTER
FUTURE
WANGYI FAN(IVAN)
AIYANG LIU(WILLIAM)
Charles(BJ)
How did Cemex build its dominance in Mexico?
1.
Merger small companies, increase their market share and competitiveness, make
Cemex growing fast.
2.
Cooperate with the government, had a privileged position.
3.
Listed as a public company and prepared for merger more companies.
How was Cemex able to expand so rapidly in global markets?
1.
Concentrate on developing countries and got benefit from them.
2.
Using advanced information technology to manage and control subsidiaries.
3.
Cemex accept to take risks in order to succeed. Are its prospects bright for future expansion?
1.
Huge debt
2.
Financing risk
3.
Utilizing information technology
4.
Confidence
What are the shortcomings of
Cemex’s corporate governance?
1.
Climate change (reducing emissions and incorporating sustainability goals)
2.
Risky acquisitions
3.
Excessive debt
4.
Family control
Construction
Established
Family run company
Goal of expansion Cemex
Advantages
CONCLUSION
CEMEX Corporation was relevantly unchallenged until 1970 when the Mexican economy opened up. With a rise in competitors Cemex in an effort to remain at the highest level the market began to discuss an expansion plan. In view of this they made heavy acquisition of businesses in Spain, throughout Latin America and in Asia
CEMEX went on to buy RMC of the UK in 2005,the purchase of Rinker Group of
Australia was the turning point for CEMEX.
In the past several years, the building materials manufacturer's aggressive, global expansion plans collided with the crash of the U.S. housing marketing. CEMEX has been struggling under a heavy debt load –- currently more than $17 billion –- creating pressure to cut costs and improve efficiency. CEO Lorenzo Zambrano was concerned, however, that all of this cost cutting would come at the price of innovation.
Cemex launched its enterprise social
CONSTRUCTING A BRIGHTER
FUTURE
WANGYI FAN(IVAN)
AIYANG LIU(WILLIAM)
Charles(BJ)
How did Cemex build its dominance in Mexico?
1.
Merger small companies, increase their market share and competitiveness, make
Cemex growing fast.
2.
Cooperate with the government, had a privileged position.
3.
Listed as a public company and prepared for merger more companies.
How was Cemex able to expand so rapidly in global markets?
1.
Concentrate on developing countries and got benefit from them.
2.
Using advanced information technology to manage and control subsidiaries.
3.
Cemex accept to take risks in order to succeed. Are its prospects bright for future expansion?
1.
Huge debt
2.
Financing risk
3.
Utilizing information technology
4.
Confidence
What are the shortcomings of
Cemex’s corporate governance?
1.
Climate change (reducing emissions and incorporating sustainability goals)
2.
Risky acquisitions
3.
Excessive debt
4.
Family control
Construction
Established
Family run company
Goal of expansion Cemex
Advantages
CONCLUSION
CEMEX Corporation was relevantly unchallenged until 1970 when the Mexican economy opened up. With a rise in competitors Cemex in an effort to remain at the highest level the market began to discuss an expansion plan. In view of this they made heavy acquisition of businesses in Spain, throughout Latin America and in Asia
CEMEX went on to buy RMC of the UK in 2005,the purchase of Rinker Group of
Australia was the turning point for CEMEX.
In the past several years, the building materials manufacturer's aggressive, global expansion plans collided with the crash of the U.S. housing marketing. CEMEX has been struggling under a heavy debt load –- currently more than $17 billion –- creating pressure to cut costs and improve efficiency. CEO Lorenzo Zambrano was concerned, however, that all of this cost cutting would come at the price of innovation.
Cemex launched its enterprise social