Case Study Chipotle

Making the decision to eat out at a restaurant instead of having to cook a meal at home is an easy task. To many, the difficulty arises when figuring out which restaurant to eat at. There are a ton of restaurants to choose from. Multiple factors come into play when narrowing it down to just one restaurant. Today, I thought it would be a great idea to eat at Chipotle. The choice of food, customer service, and amount of locations justify why many would choose Chipotle as their go-to fast-food establishment. Chipotle serves nutritional Mexican dishes that cater to people with dietary needs. An individual picks out the food items that make up one’s meal. One can customize the meal to fit a certain lifestyle. “Chipotle offers a menu of burritos, tacos, burrito bowls (a burrito without the tortilla), and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods” (Martin; par. 3). Vegans can choose what goes into their salad or taco. Meat isn’t necessary. Other people could make their burritos or burrito bowls gluten-free or dairy-free. Cheese isn’t necessary. What one orders from Chipotle could be tailored in a variety of ways. The
A survey conducted 1,003 people about common issues with restaurants. 51% of the people responded with slow service as their pet peeve (Hunt). Imagine waiting and waiting for more than 40 minutes for your burger. It is a ridiculous matter. Luckily, Chipotle has excellent time management. In fact, according to Forbes, Chipotle came in on being top four of the fastest food servers in America (Tice). If there is no line to pick up the order, the whole procedure can go about three minutes max. If you do not have three minutes, Chipotle has an app that allows you to order and pay online. All that is left to do after that is just to pick up the meal. The faster the people get their food, the happier they’ll