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Case Study : Chipping away at intel

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Case Study : Chipping away at intel
FACULTY OF BUSINESS MANAGEMENT
BM 775 – MASTER IN OFFICE SYSTEMS MANAGEMENT

OSM732 – MANAGING ORGANIZATIONAL CHANGE
SEMESTER MARCH 2012 – JULY 2012

TEST NO : 2
WEIGHTAGE : 20 PERCENT
TIME : 2 HOURS
INSTRUCTION : ANSWER ALL QUESTIONS
SECTION A : 60 MARKS

QUESTION 1
a) Define the meaning of the term ‘culture’. (2 marks) Culture describes patterns of behaviors that from a durable template by which ideas and images can be transferred from one generation to another, or from one group to another. (Haggett, 1975:238)

b) List Deal and Kennedy’s four (4) types of culture. Provide an example for each type.
(8 marks)

Terrence Deal and Allan Kennedy defined four types of organisational culture:

Tough-Guy, Macho Culture
Work hard and Play Hard Culture
Bet-Your-Company High-stakes Culture
Process Culture

The four cultures
1.Work-hard, play-hard culture
This has rapid feedback/reward and low risk, leading to:
Stress coming from quantity of work rather than uncertainty.
High-speed action leading to high-speed recreation.
Eg. Restaurants, software companies.

2.Tough-guy macho culture
This has rapid feedback/reward and high risk, leading to:
Stress coming from high risk and potential loss/gain of reward.
Focus on the present rather than the longer-term future.
Eg. police, surgeons, sports.
3.Process culture
This has slow feedback/reward and low risk, leading to:
Low stress, plodding work, comfort and security. Stress may come from internal politics and stupidity of the system.
Development of bureaucracies and other ways of maintaining the status quo.
Focus on security of the past and of the future.
Eg. banks, insurance companies.
4.Bet-the-company culture
This has slow feedback/reward and high risk, leading to:
Stress coming from high risk and delay before knowing if actions have paid off.
The long view is taken, but then much work is put into making sure things happen as planned.
Eg. aircraft

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