Case Study: Coca-cola Deciding on the look
Coca-Cola: Deciding on the Look
Le Hang Luu- ID 224703
Columbia Southern University
Background: The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, the world’s most valuable brand, the Company’s portfolio features 14 billion dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitamin water®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, Coca-Cola is focused on initiatives that reduce its environmental footprint, support active, healthy living, create a safe, inclusive work environment for its associates, and enhance the economic development of the communities where it operates. While most of its branded beverage products are manufactured, sold and distributed by independently owned and managed bottling partners, from time to time company does acquire or take control of bottling or canning operations, often, but not always, in underperforming markets where company believes Coca-Cola can use its resources and expertise to improve performance. In addition, Coca-Cola has no controlling ownership interests in numerous beverage joint ventures, bottling partners and emerging beverage companies. Coca-Cola makes its branded beverage products available to consumers throughout the world through its network of bottling.
How can Coca-Cola team and company officials get a good sense of what consumers like before deciding the designs? Let answer three questions for discussion.
Questions for Discussion
1. How do you think the analytical model of decision
Le Hang Luu- ID 224703
Columbia Southern University
Background: The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, the world’s most valuable brand, the Company’s portfolio features 14 billion dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitamin water®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, Coca-Cola is focused on initiatives that reduce its environmental footprint, support active, healthy living, create a safe, inclusive work environment for its associates, and enhance the economic development of the communities where it operates. While most of its branded beverage products are manufactured, sold and distributed by independently owned and managed bottling partners, from time to time company does acquire or take control of bottling or canning operations, often, but not always, in underperforming markets where company believes Coca-Cola can use its resources and expertise to improve performance. In addition, Coca-Cola has no controlling ownership interests in numerous beverage joint ventures, bottling partners and emerging beverage companies. Coca-Cola makes its branded beverage products available to consumers throughout the world through its network of bottling.
How can Coca-Cola team and company officials get a good sense of what consumers like before deciding the designs? Let answer three questions for discussion.
Questions for Discussion
1. How do you think the analytical model of decision
References: Coca-Cola. (2009). Coca-Cola Journey. Retrieved from http://www.coca-colacompany.com/our-company/ Greenberg, Jerald. (2011). Behavior in Organizations. Prentice Hall, NJ: Pearson Education.