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Case Study: Control of the Supply Chain Turns Critical

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Case Study: Control of the Supply Chain Turns Critical
Case Study: Control of the Supply Chain Turns Critical

BHO2259 Product and Services Innovations

October 13, 2011
Executive Summary

Our objective for the project was to find out about supply chains, and how companies implement them to create an environment suitable for innovation and therefore satisfy the customers’ needs.
We researched books, databases and journals to get a more complete idea of what a supply chain is, who uses them, and how they are being used.
Based on the Case Study of Ahmed and Shepherd’s book, along with the information we researched we reached a conclusion listed below.
Our research was somehow limited by the vast amount of different companies across the world. Supply chains vary from industry to industry. We could, nonetheless, build a general idea of how a supply chain must be composed in order to offer an extended product to consumers.
Our findings dictate that every company that want to offer a complete, extended product, must offer an integrated supply chain that has a high level of communication, that is coordinated in all of its parts, and that at the same time reduces the final cost of the product.

Table of Contents

Introduction…………………………………………………………………………………………… 4

Why is supply chain management important for innovation? ……………………………………….. 5

In what way is the supply chain process connected to the innovation process?.................................... 7

Integrated supply chain system: advantages and disadvantages……………………………………… 8

Technology in the supply chain……………………………………………………………………….10

Conclusion…………………………………………………………………………………………… 11

References……………………………………………………………………………………………. 12

Introduction

The following report is a study on supply chain management. This being the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to the consumer (Supply Chain Management, 2000)

"A general idea of the supply chain is formed, however the fact



References: Ahmed, P. & Shepherd, C.(2010), Innovation management Context, strategies, systems and processes, Pearson Education, England, pp 474 - 501 Harvard Business School, 2005, Supply Chain, Driven Innovation, Working Knowledge, viewed 4th October 2011, < http://hbswk.hbs.edu/archive/5139.html> Inbound Logistics 2011, Innovation: A fresh eye on the supply chain, Inbound Logistics, viewed 5th October 2011, < http://www.inboundlogistics.com/cms/article/innovation-a-fresh-eye-on-the-supply-chain/> Lee, H.L. & Billington, C. (1992), "Managing supply chain inventory: pitfalls and opportunities", Sloan management review, vol. 33, no. 3, pp. 65-72. Mentzer, J. T. (2001), Supply chain management, Sage Publications, England. Mentzer, J. T. (2007), “Stick to Your Core Competencies,” Parcel Industry, 12 (August, 2007), 30-1. Serrat, O 2009, Harnessing Creativity and Innovations in the Work Place, Knowledge Solutions, viewed 5th October 2011, < http://www.adb.org/documents/information/knowledge-solutions/harnessing-creativity-and-innovation-in-the-workplace.pdf> Spekman, R.E., Kamauff Jr, J.W. & Myhr, N. (1998), "An empirical investigation into supply chain management: a perspective on partnerships", Supply chain management: an international journal, vol. 3, no. 2, pp. 53-67. Supply Chain Management 2000, Supply Chain Management Defined, Search Manufacturing, viewed 10th October 2011, < http://searchmanufacturingerp.techtarget.com/definition/supply-chain-management> RCG University 1999, Supply Chain Management, RCG University, viewed 12th October 2011, <http://rockfordconsulting.com/supply-chain-management.htm>

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