Case Study - Ecologic
Case Study: ECOLOGIC
EMBA Program – Organizational Behavior Version 4.1 1st Version: 15 April 2013 This Version: 20 April 2013
Prepared by :
S Satiavani R Reka Luxshmi
Overview – Quarter 1
1
2
February Ecologic Setup
• Non-profit organization – but need to be selfsustainable • 4 divisions (teams): • Cleanliness of beaches, rivers and lakes • Fund raising • Environmental Audit • Project team (lobbying, materials, etc.)
January Capital
• Sally inherit $500k • Use $200k to setup Ecologic
3
March
Recruitment
• 3 members join: • Dane – Environmental Engineer • Rudra – Accountant • Ella – Administration Asst. • Company Philosophy laid out: • Highest standard of Environmental Management Setting • Teamwork up values • Open discussion • Empowerment (employees trusted with job – to move on their own) • Rudra prepared initial budget and raised concern on company’s sustainability • Dane suggested to immediately start consulting work • Sally agreed to change modus operandi from simply Open fund raising to obtaining corporate donors • Ella suggested using social media to promote Ecologic • Ella suggested her friend to do website for free Social Media Networking
Environmental Cleanliness
Project Team
Ecologic 4 Divisions
Fund Raising
Environmental Audit
Fail to plan? • No structure – because unsure • Setup job description • Engaged a tax expert friend (free!)
Overview – Quarter 2
4
April
The ball starts rolling…
5
May
Early signs of Structural Problems taking effect
Bad Emotion
• 2 revenue generating contract signed • Dane requested for 1 more Engineer due to increasing work volume • Rudra has little work, so he sent out letters to companies in SE for donations and consulting work • Sally got a call from former company about the letter and caught by surprise • Sally, who was already emotionally disturbed by personal events, confronted Rudra heatedly on his action (outburst) • Rudra cited the
EMBA Program – Organizational Behavior Version 4.1 1st Version: 15 April 2013 This Version: 20 April 2013
Prepared by :
S Satiavani R Reka Luxshmi
Overview – Quarter 1
1
2
February Ecologic Setup
• Non-profit organization – but need to be selfsustainable • 4 divisions (teams): • Cleanliness of beaches, rivers and lakes • Fund raising • Environmental Audit • Project team (lobbying, materials, etc.)
January Capital
• Sally inherit $500k • Use $200k to setup Ecologic
3
March
Recruitment
• 3 members join: • Dane – Environmental Engineer • Rudra – Accountant • Ella – Administration Asst. • Company Philosophy laid out: • Highest standard of Environmental Management Setting • Teamwork up values • Open discussion • Empowerment (employees trusted with job – to move on their own) • Rudra prepared initial budget and raised concern on company’s sustainability • Dane suggested to immediately start consulting work • Sally agreed to change modus operandi from simply Open fund raising to obtaining corporate donors • Ella suggested using social media to promote Ecologic • Ella suggested her friend to do website for free Social Media Networking
Environmental Cleanliness
Project Team
Ecologic 4 Divisions
Fund Raising
Environmental Audit
Fail to plan? • No structure – because unsure • Setup job description • Engaged a tax expert friend (free!)
Overview – Quarter 2
4
April
The ball starts rolling…
5
May
Early signs of Structural Problems taking effect
Bad Emotion
• 2 revenue generating contract signed • Dane requested for 1 more Engineer due to increasing work volume • Rudra has little work, so he sent out letters to companies in SE for donations and consulting work • Sally got a call from former company about the letter and caught by surprise • Sally, who was already emotionally disturbed by personal events, confronted Rudra heatedly on his action (outburst) • Rudra cited the