Case Study:
Goodman – Running in 12 languages across 13 country sites from one comprehensive Sitecore platform
Summary
Goodman is a leading integrated property group that owns, develops and manages industrial property and business space across 16 countries worldwide. Goodman invests in business parks, office parks, industrial estates and warehouse and distribution centres. Goodman also offers a range of property funds, giving investors access to specialist services and property assets. With total assets under management of $16.2 billion and 327 business space properties under management, Goodman is one of the world’s leading listed property groups.
Challenge
Solution
Goodman identified a need for a more impactful online presence that would effectively showcase their property portfolio and management capabilities.
BlueArc was engaged by Goodman to undertake the technical development and build of the Goodman central global website and country sites using a single instance of the Sitecore Content Management
System (CMS).
The existing system was outdated and did not provide the depth of functionality or ease of use needed by an organization with the wide global reach of Goodman.
Frustrated with poor usability and limited functional scope, publishing content and keeping the website updated were onerous tasks for staff. Moreover, users of the website found it difficult to navigate and access relevant information.
Goodman required an all-encompassing content management solution that would allow both centralized and remote management of content across local and international centers. The company sought a sophisticated solution that would facilitate better administration of all country sites and tighter global integration.
Goodman
Site
www.goodman.com
www.sitecore.net
According to Alison Brink, Group General Manager,
Marketing at Goodman, “We engaged the BlueArc
Group because we needed a company who we