Case Study in Apple
“Remember the Apple”
I. Problem Statement
Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the tradition of adding new features and updating the styling to make the product even more irresistible to current customers and to new buyers alike. IPhone, a new combination of mobile phone, iPod, and wireless Internet/e-mail appliance with a large, colourful touch screen for one-finger operation and accessories like the iPod’s well known white ear buds. Both sales revenues and profits are rising as Apple bites more deeply into the global market for personal computers, mobile phones, digital music players, and other electronics.
How Apple Inc. will become the No. 1 technology company in the world?
II. Objectives 1. To be able to know why the customers choose Apple’s product in their own preference of laptops, cellular phone, Mp3 player (iPod Nano, iTouch and iPod) and tablets (iPad). 2. To be able to understand the essence of a logo in one’s company. 3. To be able to know what are the possible action of Apple Inc. and come up with a recommendation in order to become the No. 1 company in the world in terms in technology.
III. ACA’s 1. Apple Inc. should focus on advertising their products in order to grab customers.
Pros: Advertising is one of the best options in order that a certain product will be known. In
I. Problem Statement
Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the tradition of adding new features and updating the styling to make the product even more irresistible to current customers and to new buyers alike. IPhone, a new combination of mobile phone, iPod, and wireless Internet/e-mail appliance with a large, colourful touch screen for one-finger operation and accessories like the iPod’s well known white ear buds. Both sales revenues and profits are rising as Apple bites more deeply into the global market for personal computers, mobile phones, digital music players, and other electronics.
How Apple Inc. will become the No. 1 technology company in the world?
II. Objectives 1. To be able to know why the customers choose Apple’s product in their own preference of laptops, cellular phone, Mp3 player (iPod Nano, iTouch and iPod) and tablets (iPad). 2. To be able to understand the essence of a logo in one’s company. 3. To be able to know what are the possible action of Apple Inc. and come up with a recommendation in order to become the No. 1 company in the world in terms in technology.
III. ACA’s 1. Apple Inc. should focus on advertising their products in order to grab customers.
Pros: Advertising is one of the best options in order that a certain product will be known. In