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Case Study in Dell Computer
Enhancing Business-Community Relations Wipro Case Study

by Aparna Mahajan1 with Kate Ives2 October 2003 www.new-academy.ac.uk www.teriin.org www.unv.org

‘Enhancing Business-Community Relations’ – Wipro Case Study, India

Contents
1. Introduction....................................................................................................................................2 2. Company Profile ............................................................................................................................2 3. Project History and Development ................................................................................................3 3.1. Implementation....................................................................................................................4 3.2. Progress made......................................................................................................................4 3.3. Wipro’s approach for learning.............................................................................................4 4. Key outcomes and lessons learned................................................................................................5

1

‘Enhancing Business-Community Relations’ – Wipro Case Study, India

Wipro Limited: “Applying Thought in Schools”

Research Project Background
This case study is one of ten that were chosen as part of the ‘Enhancing Business-Community Relations’ project in India implemented in collaboration with The Energy and Resources Institute (TERI). These cases document examples of engagement between businesses and communities and can be used as learning tools for the promotion of responsible business practice and sustainable development. The Enhancing Business-Community Relations project is a joint international initiative between United Nations Volunteers (UNV) and the New Academy of Business. Implemented in seven developing countries, the purpose of the initiative was to collect and document

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