Case study in Maragondon (Not complete)
Viewpoint: Local Government
Time Context: 2014
Problem Statement: What strategy can the local government implement to avoid negative criticism in the name play in Maragondon’s peaks while promoting its mountains as a prime tourist destination?
Objectives:
1. To educate the tourists about the names of Maragondon’s peaks.
2. To promote the mountains of Maragondon as a prime tourist destination.
3. To use the unique names of the mountains to tick interests among the tourists.
Strengths
Popular hiking site
Scenic views atop Maragondon peaks
Maragondon has more than 40 mountain peaks
One of the oldest municipalities in Cavite
Weaknesses
Odd names of the mountains
Accessibility of the place
Opportunities
Development of older trails in Maragondon’s peaks
Opening of other trails in Maragondon
The mountains unique names could attract more tourists
Threats
Neighboring municipalities are claiming ownership of the mountains
Economic status
Local competitors or attractions
New entrants in the industry
ACA:
1. Put signages stating information about the history of the mountains’ names.
2. More advertisement campaigns or slogans to promote tourism in Maragondon using the unique names of Maragondon’s peaks.
3. Create new mountain trails and develop the area.
ACA
Advantages
Disadvantages
1
The tourist will be more informed about the unusual names of the mountains.
The hiking trip will become more educational.
Requires funds.
2
More tourists will be attracted to visit the place.
Can boost the tourism in Maragondon.
Requires funds.
3
Increase in the number of mountains available for hiking.
Growth in the number of hikers visiting the place.
The area will be more commercialized.
The true beauty of nature in the place might be altered or destroyed.
Decision Planning Matrix
Legend:
5 – Outstanding
4 – Good
3 – Satisfactory
2 – Poor
1 - Inadequate
Criteria/ACA
1
2
3
Probability of Success
Cost Efficiency
Time Context: 2014
Problem Statement: What strategy can the local government implement to avoid negative criticism in the name play in Maragondon’s peaks while promoting its mountains as a prime tourist destination?
Objectives:
1. To educate the tourists about the names of Maragondon’s peaks.
2. To promote the mountains of Maragondon as a prime tourist destination.
3. To use the unique names of the mountains to tick interests among the tourists.
Strengths
Popular hiking site
Scenic views atop Maragondon peaks
Maragondon has more than 40 mountain peaks
One of the oldest municipalities in Cavite
Weaknesses
Odd names of the mountains
Accessibility of the place
Opportunities
Development of older trails in Maragondon’s peaks
Opening of other trails in Maragondon
The mountains unique names could attract more tourists
Threats
Neighboring municipalities are claiming ownership of the mountains
Economic status
Local competitors or attractions
New entrants in the industry
ACA:
1. Put signages stating information about the history of the mountains’ names.
2. More advertisement campaigns or slogans to promote tourism in Maragondon using the unique names of Maragondon’s peaks.
3. Create new mountain trails and develop the area.
ACA
Advantages
Disadvantages
1
The tourist will be more informed about the unusual names of the mountains.
The hiking trip will become more educational.
Requires funds.
2
More tourists will be attracted to visit the place.
Can boost the tourism in Maragondon.
Requires funds.
3
Increase in the number of mountains available for hiking.
Growth in the number of hikers visiting the place.
The area will be more commercialized.
The true beauty of nature in the place might be altered or destroyed.
Decision Planning Matrix
Legend:
5 – Outstanding
4 – Good
3 – Satisfactory
2 – Poor
1 - Inadequate
Criteria/ACA
1
2
3
Probability of Success
Cost Efficiency