Case Study: Internal Analysis Of MYJ Office Limited
INTRODUCTION
MYJ Office limited, a wholly Ghanaian Owed company addresses the Ghanaian market need of eco friendly office and Manufacturing supplies. MYJ Office Limited will service a wide range of customers including manufacturing, institutions, government agencies and individuals.
Mission
MYJ Office Limited will be one leader in quality eco friendly office supplies and manufacturing supplies in West Africa, with the largest product portfolio, biggest market share, using talented people to supply what we sell.
Objectives
To become the one source of environmentally friendly office supplies.
To provide services quicker and delivery right to businesses door step.
Grow in size and become a profitable business in all years of operation. …show more content…
Akua Mansa Kissi received her undergraduate degree from the Presbyterian University College. Akua Mansa Kissi has worked with a network of office suppliers, and currently working towards achieving her MBA.
MYJ Office Ltd has a carefully designed and proven business model, identified market segments, and a high class management team. Training programs has also been designed to broaden staff knowledge of the business. MYJ Office LTD has forecasted sales for five years with 30% increment for the first three years, and then 40% for the fourth and fifth year running. Estimated sales for Year One is £200,000,Year two of £260,000, rising to £338,000 in year three and subsequently changing to £473,200 and £662,480. Provided below is the chart of the five year forecast.
MYJ Office Ltd will incur the following start up expenses as provided below
• Office desk sets with chairs and assorted …show more content…
MYJ strength is the strong broaden and expanded portfolio and the location of the business in the central township. Some of it weaknesses is the lack of capital required to improve on the larger scales. For the opportunities, this is an area untapped so we can capitalize on that to expand quickly. What treating us is the fact that new entrant to the market will increase supply which will reduce the price.
External Environment
The market has grouped into four market segments. The first is Institution, with 40% growth with potential customers of about 50,000 students. The second is government agencies, with a 20% of the market share 10,000 possible customers. The third category is manufacturing industry with about 25% growth rate of the market share and the last is the assorted customers with a 15% growth rate
The groups identified are as follows
• Institution: This customer group is composed of Universities graduate, senior and junior high student, and those in the Kindergarten, typically with at least 50,000 Students. This customer group makes purchases for the entire period of the stay in school. These customers are interested in the purchase of environmentally-friendly supplies because of the education about the Ozone
MYJ Office limited, a wholly Ghanaian Owed company addresses the Ghanaian market need of eco friendly office and Manufacturing supplies. MYJ Office Limited will service a wide range of customers including manufacturing, institutions, government agencies and individuals.
Mission
MYJ Office Limited will be one leader in quality eco friendly office supplies and manufacturing supplies in West Africa, with the largest product portfolio, biggest market share, using talented people to supply what we sell.
Objectives
To become the one source of environmentally friendly office supplies.
To provide services quicker and delivery right to businesses door step.
Grow in size and become a profitable business in all years of operation. …show more content…
Akua Mansa Kissi received her undergraduate degree from the Presbyterian University College. Akua Mansa Kissi has worked with a network of office suppliers, and currently working towards achieving her MBA.
MYJ Office Ltd has a carefully designed and proven business model, identified market segments, and a high class management team. Training programs has also been designed to broaden staff knowledge of the business. MYJ Office LTD has forecasted sales for five years with 30% increment for the first three years, and then 40% for the fourth and fifth year running. Estimated sales for Year One is £200,000,Year two of £260,000, rising to £338,000 in year three and subsequently changing to £473,200 and £662,480. Provided below is the chart of the five year forecast.
MYJ Office Ltd will incur the following start up expenses as provided below
• Office desk sets with chairs and assorted …show more content…
MYJ strength is the strong broaden and expanded portfolio and the location of the business in the central township. Some of it weaknesses is the lack of capital required to improve on the larger scales. For the opportunities, this is an area untapped so we can capitalize on that to expand quickly. What treating us is the fact that new entrant to the market will increase supply which will reduce the price.
External Environment
The market has grouped into four market segments. The first is Institution, with 40% growth with potential customers of about 50,000 students. The second is government agencies, with a 20% of the market share 10,000 possible customers. The third category is manufacturing industry with about 25% growth rate of the market share and the last is the assorted customers with a 15% growth rate
The groups identified are as follows
• Institution: This customer group is composed of Universities graduate, senior and junior high student, and those in the Kindergarten, typically with at least 50,000 Students. This customer group makes purchases for the entire period of the stay in school. These customers are interested in the purchase of environmentally-friendly supplies because of the education about the Ozone