Case Study La Concepcion College
Principles of Marketing A.Y. 2012 -2013
ASSIGNMENT 1 for Midterm
Chapter 2 Company and Marketing Strategy:
Partnering to Build Customer Relationships
Chapter Outline Questions
Answer the following questions. Write your answers on your respective MARKETING 1 notebook.
1. Define strategic planning. Discuss the steps involved.
2. What are the differences between goal and objective? Cite specific examples.
3. Define marketing strategy. Discuss the steps in formulating marketing strategy.
4. Draw an illustration of product/market expansion grid strategies. Why is it relevant and how is it used?
5. Marketing analysis: SWOT/TOWS analysis of each product.
a. National Bookstore
b. Merriam & Webster Bookstore
c. Expressions
6. What is business portfolio planning? Discuss how a company might use the Boston Consulting Group's product portfolio analysis method.
7. What does the term "value-delivery network" mean? Explain
8. Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?
9. Define marketing planning. Briefly outline the major steps in a marketing plan.
10. Marketing departments are organized in several ways. Discuss the most common forms of marketing organizations.
*Note: Always cite your sources or references
Example:
Sources/References:
Principles of Marketing by Philip Kotler, 13th Edition, 2009, Pearson Education, Inc.
Principles of Marketing by Roberto Medina, Revised Edition, 2008, Rex Bookstore, Inc.
ASSIGNMENT 2 (Group) for BGA activity also for next meeting
Please bring the following:
*2 Manila papers
*Pencils
*Permanent markers
*Crayons
*Ruler
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the
ASSIGNMENT 1 for Midterm
Chapter 2 Company and Marketing Strategy:
Partnering to Build Customer Relationships
Chapter Outline Questions
Answer the following questions. Write your answers on your respective MARKETING 1 notebook.
1. Define strategic planning. Discuss the steps involved.
2. What are the differences between goal and objective? Cite specific examples.
3. Define marketing strategy. Discuss the steps in formulating marketing strategy.
4. Draw an illustration of product/market expansion grid strategies. Why is it relevant and how is it used?
5. Marketing analysis: SWOT/TOWS analysis of each product.
a. National Bookstore
b. Merriam & Webster Bookstore
c. Expressions
6. What is business portfolio planning? Discuss how a company might use the Boston Consulting Group's product portfolio analysis method.
7. What does the term "value-delivery network" mean? Explain
8. Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?
9. Define marketing planning. Briefly outline the major steps in a marketing plan.
10. Marketing departments are organized in several ways. Discuss the most common forms of marketing organizations.
*Note: Always cite your sources or references
Example:
Sources/References:
Principles of Marketing by Philip Kotler, 13th Edition, 2009, Pearson Education, Inc.
Principles of Marketing by Roberto Medina, Revised Edition, 2008, Rex Bookstore, Inc.
ASSIGNMENT 2 (Group) for BGA activity also for next meeting
Please bring the following:
*2 Manila papers
*Pencils
*Permanent markers
*Crayons
*Ruler
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the
References: Principles of Marketing by Philip Kotler, 13th Edition, 2009, Pearson Education, Inc. Principles of Marketing by Roberto Medina, Revised Edition, 2008, Rex Bookstore, Inc