International Entrepreneurship March – 2010 dr. Tsvi Vinig
“Ubiquity First, Revenue Later” A descriptive case study on the entrepreneurial venue Layar B.V.
Bendert Katier Studentnumber: 5927752 Bendert.katier@gmail.com http://twitter.com/BendertKatier
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“Ubiquity First, Revenue Later” A descriptive casestudy in the entrepreneurial venue Layar B.V. Bendert Katier – 5927552 University of Amsterdam – Business Studies International Entrepreneurship March – 2010 dr. Tsvi Vinig
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Table of Contents Introduction ........................................................................................................................ 4 Background ......................................................................................................................... 6 Let’s do something and it must be mobile ......................................................................... 6 Layar was born from many ideas, passion and ambition............................................. 7 Expending and growing ........................................................................................................... 9 From ‘gradual roll out’ strategy to open platform strategy...................................................9 Business model
References: (2010) Abri (2008) SPRXMobile J. (2008) G.E. (1993) N (2009) (2010) Android (2010). In