Case Study, Mall of Americas
Case Study MKT 113
Southern New Hampshire University
Introduction
The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America.
Paragraph 1
The Mall of America has been successful at marketing and maintaining a product that most did not expect to succeed, this is due to the fact that they have something for everyone in their retail and family entertainment complex and is viewed as more than a mall, Mall of America is a destination. Regardless of the weather conditions, you can always come to Mall of America and ride a roller coaster and enjoy all the features of the mall. The selection of the anchor stores and specialty stores appeals to different economic levels. In addition to the retail selection, there are activities for the entire family that include movies, a theme park and an aquarium.
Paragraph 2
Since the opeing of the Mall of America in 1992, consumers have seen large discount retailers that have been able to provide name brand products at a discounted rate. The consumer is always looking for a deal, especially during the time when the economy is slow. Consumers are less likely to go to a mall and spend when they can go to one store and purchase the necessary items at a discount. As we see a recovery in the economy, Mall of America needs to keep in mind that a majority of the consumers are not willing to go back to paying full price for their items and should consider
Southern New Hampshire University
Introduction
The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America.
Paragraph 1
The Mall of America has been successful at marketing and maintaining a product that most did not expect to succeed, this is due to the fact that they have something for everyone in their retail and family entertainment complex and is viewed as more than a mall, Mall of America is a destination. Regardless of the weather conditions, you can always come to Mall of America and ride a roller coaster and enjoy all the features of the mall. The selection of the anchor stores and specialty stores appeals to different economic levels. In addition to the retail selection, there are activities for the entire family that include movies, a theme park and an aquarium.
Paragraph 2
Since the opeing of the Mall of America in 1992, consumers have seen large discount retailers that have been able to provide name brand products at a discounted rate. The consumer is always looking for a deal, especially during the time when the economy is slow. Consumers are less likely to go to a mall and spend when they can go to one store and purchase the necessary items at a discount. As we see a recovery in the economy, Mall of America needs to keep in mind that a majority of the consumers are not willing to go back to paying full price for their items and should consider
References: Kerin, R., & Hartley, W. (2013). Marketing (11th ed.). New York, NY: McGraw Hill.