case study mcdo
TABLE OF CONTENTS
I – Current Situation Letter from the Chairman 1 McDonald’s Corporation Timeline 2 McDonald’s Vision, Mission, Values and Policies 6 Products 10 Composition of Board of Directors 13 Financial Statement Analysis 21
- Income Statement 21
- Balance Sheet 22
- Ratio Analysis 23 II – Environmental Scanning External Factors 27 Porter’s Five Forces Model 29 Competitive Profile Matrix 30 III – Analysis and Evaluation Internal Factor Evaluation Matrix 35 External Factor Evaluation Matrix 37 Vision and Mission Analysis 39 IV – Strategic Alternatives and Recommendations Threats, Opportunities, Weaknesses, Strengths Matrix (TOWS) 40 Boston Consulting Group Matrix (BCG) 42 Strategic Position and Action Evaluation Matrix (SPACE) 43 Internal External Matrix (IE) 45
Grand Strategy Matrix (GSM) 46
I – Current Situation Letter from the Chairman 1 McDonald’s Corporation Timeline 2 McDonald’s Vision, Mission, Values and Policies 6 Products 10 Composition of Board of Directors 13 Financial Statement Analysis 21
- Income Statement 21
- Balance Sheet 22
- Ratio Analysis 23 II – Environmental Scanning External Factors 27 Porter’s Five Forces Model 29 Competitive Profile Matrix 30 III – Analysis and Evaluation Internal Factor Evaluation Matrix 35 External Factor Evaluation Matrix 37 Vision and Mission Analysis 39 IV – Strategic Alternatives and Recommendations Threats, Opportunities, Weaknesses, Strengths Matrix (TOWS) 40 Boston Consulting Group Matrix (BCG) 42 Strategic Position and Action Evaluation Matrix (SPACE) 43 Internal External Matrix (IE) 45
Grand Strategy Matrix (GSM) 46