Case Study - Mcdonald's

Case Study – McDonald’s

Case Study McDonald’s

Worksheet 1- Introduction to McDonald’s

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Quiz
Which country does McDonald’s come from?

The United States

How big is McDonald’s among the restaurant chains in the world? The biggest.

Worksheet 1:

Introduction to McDonald’s

The History and Development of McDonald’s
McDonald’s was founded in 1955 by Mr. Ray. A. Kroc. The first McDonald’s was opened in Illinois. By August 2002, there were more than 30,000 McDonald’s in 121 places and countries all over the world, including Canada, the Caribbean, Europe, Central and South America, Australia, Japan, Korea, Southeast Asia, even Russia and China. It has the fastest growth rate in the restaurant industry.

To read the history of McDonald’s, refer to McDonald’s official website:

Case Study McDonald’s

Worksheet 1- Introduction to McDonald’s

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Setting Up Dates of McDonald’s Outlets in Different Places of the World 1955 Business started in the 1984 Taiwan

United States 1967 1971 1972 1973 1974 1975 1976 1979 1981 1982 Canada Japan, Australia, Germany France Sweden Britain Hong Kong New Zealand Brazil, Singapore The Philippines Malaysia 1985 1986 1988 1990 1991 1992 1993 1994 1995 1996 Thailand, Mexico Turkey South Korea China (Shenzhen SAR), Russia Indonesia China (Beijing), Poland Israel Saudi Arabia South Africa Croatia

Source: 1994 Student Information Packet, McDonald’s Corporation, McD1-1274, p.38; New York Times, Nov. 12, 1995, and Feb. 5, 1996.

Group Discussion
1. The growth of McDonald’s is representative of the rapid development of the fast food industry in recent decades. But what is meant by fast food? What are its characteristics? Suggested answers: Food delivered to the customers within a very short period of time Customers are either self-served or served over the counter Products are standardized and simplified

2.

Examine the reasons for the fast global growth of McDonald’s within only a few decades.

Suggested answers: Ability to match the fast pace of city life by providing food speedily and meeting

Case Study McDonald’s

Worksheet 1- Introduction to McDonald’s

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customers’ need to save time on meals Low prices Clean, hygienic; consistent food quality Comfortable restaurant environment; quality service; choices, etc.

3.

McDonald’s needs to adapt to different cultures and conditions when it sets up business in different parts of the world. What problems might McDonald’s

encounter when it opens outlets in the places listed below?

Countries in Eastern Europe Economically backward relatively; people have weaker purchasing power. Some Eastern European countries are politically unstable, which is unfavourable to

investment
Countries in West Asia Resistance of some Islamic countries to American culture (including food). Muslims do not eat pork. Some food items need to have their ingredients changed in order to make adjustment to their religious belief.