Case Study: Meraki

People, Planet, Profit
Our proposed start-up company, Meraki is a company that puts different essential qualities in one bag which corresponds to the problems of our target market. Basically, our bags aim to promote convenience to our customers and as we all know a reliable bag should always be an investment piece due to its versatility and dependability to carry our essential stuff throughout the day, hence it must worth every penny. Just like any other businesses we would like to promote our culture and we would like to be socially responsible towards our goal, which is to conform to the lifestyle of our consumers as well as of providing them convenience. In addition, our company will not only adopt or solve the problems of our target market but
Partially, by doing such action, it would also cover the salary of our skilled indigenous people and some disabled persons. By this, we cannot just earn profit, but through are rationale we can promote using sustainable materials and helping the marginalized sector of the Philippines. Just like how we provide satisfaction to our consumers we would also like to feel, for the marginalized sector of the Philippines, indigenous people and disabled people specifically, such satisfaction when receiving or having a bag of your own. Nowadays, some companies consider them incapable of working because of their situation therefore, as part of the future generation, we want to give them the chance to show their own talents and skills despite the discrimination they are getting from other people. Since we are just a start-up business, Meraki, desires to minimize the overall cost of making the bag by means of having a recycled packaging. The packaging is a stylish paper bag made of carton with a company logo on both sides. We know that the packaging of a business is a great factor to reflect it to the product or to the firm itself, it also shows philosophy behind your company, but in our company, we would like