Case Study: Microsoft Lumi How To Reconquer?
Microsoft Lumia – How to Reconquer?
On 3 September 2013 Microsoft announced its intent to acquire Nokia Mobile business which was closed in 2014 and after November 2014 there has been only the Singular Brand – Microsoft Lumia. But the sales have continuously gone down from 2014 until 2016 with market share dropping below 1% and it would be really soon that Microsoft Lumia completely phases out and the real threat is the Platform that has been used by Microsoft Lumia – Windows Platform. It is clearly stated in the worldwide survey (Gartner May 19, 2016) that since 2015 the worldwide sales of smartphones have increased by 3.9 but the share of Windows platform phones has fallen by 1.8% also it is clear from the survey that the companies on Android …show more content…
For E.g.:- Samsung (Statista , 2016) whose market share was 3.3% in Q4-2009 came up with their first android phone – Samsung Galaxy in 2009 and have produced mostly android phones after that and in 2016 there complete market share is 22.4 in Q1-2016,its only when they started accepting the Disruptive Technology (Downes and Nunes , 2013) and innovated around it made them the market leaders they are now and Microsoft should learn from this and start accepting the disruptive technology implications.
The disruptive technology for Windows phone is Android platform and Microsoft should acknowledge that soon as to reconquer the Smart Phone market. Samsung because of Android and I-phone because of IOS platforms have a Halo effect (Rosenzweig, P. Free Press, 2007) which far outshines its own sales, spreading across the whole line of devices it derives from. But the same has not been done by Windows platform for Microsoft …show more content…
The Verge, 25 May 2016) but the lack of new devices means very low sales. Microsoft may have won the PC war but they lost the Phone war but it’s still not late to turn the table with a giant like Microsoft baking the Lumia industry the tables can still be turned. The major problems faced my Lumia are (Lopez, N. April 2016) entering the game late, featuring underpowered hardware, missing features and a lack of apps. It is really hard to imagine that how can Lumia with Windows platform can compete with Android. The only solution is that “Microsoft needs to kill the current line of Lumia phone” with so much of investment and man hours wasted in innovation but leading to no monitory results and low returns of investment, this is the only
On 3 September 2013 Microsoft announced its intent to acquire Nokia Mobile business which was closed in 2014 and after November 2014 there has been only the Singular Brand – Microsoft Lumia. But the sales have continuously gone down from 2014 until 2016 with market share dropping below 1% and it would be really soon that Microsoft Lumia completely phases out and the real threat is the Platform that has been used by Microsoft Lumia – Windows Platform. It is clearly stated in the worldwide survey (Gartner May 19, 2016) that since 2015 the worldwide sales of smartphones have increased by 3.9 but the share of Windows platform phones has fallen by 1.8% also it is clear from the survey that the companies on Android …show more content…
For E.g.:- Samsung (Statista , 2016) whose market share was 3.3% in Q4-2009 came up with their first android phone – Samsung Galaxy in 2009 and have produced mostly android phones after that and in 2016 there complete market share is 22.4 in Q1-2016,its only when they started accepting the Disruptive Technology (Downes and Nunes , 2013) and innovated around it made them the market leaders they are now and Microsoft should learn from this and start accepting the disruptive technology implications.
The disruptive technology for Windows phone is Android platform and Microsoft should acknowledge that soon as to reconquer the Smart Phone market. Samsung because of Android and I-phone because of IOS platforms have a Halo effect (Rosenzweig, P. Free Press, 2007) which far outshines its own sales, spreading across the whole line of devices it derives from. But the same has not been done by Windows platform for Microsoft …show more content…
The Verge, 25 May 2016) but the lack of new devices means very low sales. Microsoft may have won the PC war but they lost the Phone war but it’s still not late to turn the table with a giant like Microsoft baking the Lumia industry the tables can still be turned. The major problems faced my Lumia are (Lopez, N. April 2016) entering the game late, featuring underpowered hardware, missing features and a lack of apps. It is really hard to imagine that how can Lumia with Windows platform can compete with Android. The only solution is that “Microsoft needs to kill the current line of Lumia phone” with so much of investment and man hours wasted in innovation but leading to no monitory results and low returns of investment, this is the only