Case Study: Mobilink
6.1 Recommendations
Following recommendation s are suggested to overcome the problems and improve the performance of company in general.
Although Mobilink is performing well, there are certain areas where they need improvement. During my internship, I observed that Mobilink can achieve more success if they:
1. Coverage in Kohat
Mobilink is loosing a lot of its preferred and potential customers because of poor coverage in Kohat. To get over this weakness Mobilink has to increase-the number of cell sites. By increasing the number of cell sites Mobilink will gain more customers and would be able to keep its existing customers happy.
2. Reduce the Load on Network
To reduce the load on network, first thing Mobilink needs to do is to slop selling …show more content…
This way, the internal usage of lines will increase.
9. Focus on Corporate Clientele
They should try to hold large share of corporate network. Presently, Mobilink has a very small share of corporate network. This can prove to be hazardous if not taken care off. The company should collaborate more with trade organizations.
10. Narrow down the Span of Management
There is a need to fix few problems in the organizational structure of Mobilink. For the smooth transition of departmental operation, Mobilink has to get some load of work off from the Commercial Officer, as oppose to have a mix of Line and Staff Managers, they have to separate the Line and Staff Managers.
6.2 Conclusion
Mobilink has a challenging task ahead of it. One that involves building and retaining a massive customer base in the country. To achieve this, it needs to effectively harness and mobilize all possible resources. With hard work and dedication, Mobilink can achieve the inevitable and deliver a quality service to its existing and potential subscribers. With the right vision, direction and team effort Mobilink will continue to be the number one mobile telecommunication service provider in Pakistan and one of the largest in the
Following recommendation s are suggested to overcome the problems and improve the performance of company in general.
Although Mobilink is performing well, there are certain areas where they need improvement. During my internship, I observed that Mobilink can achieve more success if they:
1. Coverage in Kohat
Mobilink is loosing a lot of its preferred and potential customers because of poor coverage in Kohat. To get over this weakness Mobilink has to increase-the number of cell sites. By increasing the number of cell sites Mobilink will gain more customers and would be able to keep its existing customers happy.
2. Reduce the Load on Network
To reduce the load on network, first thing Mobilink needs to do is to slop selling …show more content…
This way, the internal usage of lines will increase.
9. Focus on Corporate Clientele
They should try to hold large share of corporate network. Presently, Mobilink has a very small share of corporate network. This can prove to be hazardous if not taken care off. The company should collaborate more with trade organizations.
10. Narrow down the Span of Management
There is a need to fix few problems in the organizational structure of Mobilink. For the smooth transition of departmental operation, Mobilink has to get some load of work off from the Commercial Officer, as oppose to have a mix of Line and Staff Managers, they have to separate the Line and Staff Managers.
6.2 Conclusion
Mobilink has a challenging task ahead of it. One that involves building and retaining a massive customer base in the country. To achieve this, it needs to effectively harness and mobilize all possible resources. With hard work and dedication, Mobilink can achieve the inevitable and deliver a quality service to its existing and potential subscribers. With the right vision, direction and team effort Mobilink will continue to be the number one mobile telecommunication service provider in Pakistan and one of the largest in the