Case Study Of A Sport Shoes Manufacturing Company

INTRODUCTION Broga is a standard and registered sport shoes manufacturing company that will be located in Kuala Lumpur, Malaysia in an ideal location highly suitable for the kind of business we want to establish. We have been able to lease a facility that is big enough (a 20 thousand square foot facility) to fit into the design of the kind of standard sport shoes manufacturing company that we intend launching. Broga will manufacture a wide range of sport shoes for men, women and children. We will be involved in manufacturing sport shoes in different forms such as rubber and protective sport shoes. We are set to services a wide range of clientele not just in Malaysia, but also all parts of the world. We are aware that there are several large
We want to build a business with a wide range of clientele base cut across people of different financial status. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. Broga will at all times demonstrate their commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers. Broga is a business that is owned by the undergraduate students, Nafisah and her friends, Anis, Mashitah, Ras, Kyai, Aishah and Mahiusha. They have a Diploma in shoe and footwear Making and a B.Sc. in Business Administration, with well over 5 years of experience in the shoe and footwear manufacturing industry, working for some of the leading brand in Malaysia.. She will be bringing in his vast hands – on experience to build Broga
Sales and Marketing Manager: Ras
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities etc.
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
Shoe Designers and Making Experts: Mahiusha
• Responsible for designing and manufacturing of athletic shoes
• Responsible for designing and manufacturing of athletic safety shoes
• Responsible for designing and manufacturing of other sport