case study of Alibaba

TU BERGAKADEMIE FREIBERG

Alibaba: Competing in China and Beyond

Competition Policy and Intellectual Property Rights
IBDEM
Prof. Dr. Johannes Stephan

By

Lu Hui Chin (57963)
Yang Limeng (57938)

05.05.2014
Freiberg, Germany

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Table of Contents
1. Introduction ……………………………………………………………………… 3
2. History and Development of Alibaba ……………………………………………. 3
3. Alibaba’s Competition Advantages ……………………………………………… 4
3.1 Biggest market share of E-commerce in China …………………………….. 4
3.2 The largest B2B, B2C and C2C website …………………………………… 5
3.3 The visibility is very strong ………………………………………………… 5
3.4 Better function ……………………………………………………………… 5
3.5 Others ………………………………………………………………………. 5
4. The Movement of IPO (Initial Public Offering) ………………………………… 6
4.1 Background ………………………………………………………………… 6
4.2 Maintaining the control right ………………………………………………. 6
4.3 Rising competition …………………………………………………………. 7
5. Conclusion ………………………………………………………………………. 8
6. References ………………………………………………………………………. 9

Abbreviations
IPO

Initial Public Offering

B2B

Business-to-Business

B2C

Business-to-Consumer

C2C

Consumer-to-Consumer

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1. Introduction
In this paper, we will talk about the most successful and famous e-commerce company in China: Alibaba Group about its competition strategies and its future moving. Alibaba Group was founded by Ma Yun (Jack) and the other 17 people in
1999 in Hangzhou. Jack wants to make the Internet become a universal, safe and reliable tool that would benefit the public. Alibaba Group now is holding by private, it has more than 70 offices in Greater China, Singapore, India, the United Kingdom and the United States, with more than 20,400 employees.
2. History and Development of Alibaba
In 1999, Alibaba was formally established in Hangzhou and it financed from
Softbank, Goldman Sachs, Fidelity Investments and other U.S. investment agencies for about 25 million dollars. Three years later, Alibaba’s B2B become

References: 1. Bidwai, S.V. (2010) Case Analysis Alibaba: Competing in China and Beyond. 2. Chen, Copper (2014) Super IPO, what’s the meaning for Alibaba (translated). 4. Gittleson, Kim (2014) Tencent and Alibaba Battle for Internet Dominance in China 6. Tong, Frank (2014) Alibaba’s Founder Talks about Its IPO and Competition. 7. Walraven, Piet (2009) A Brief History (and Future) of Alibaba.com. TechNode. 9. Yu, Sophie (2014) A Tale of Two Internet Leaders: Tencent vs Alibaba. China Business