Case study of Boeing Dreamliner
Title of case: Boeing 787 Dreamliner
Critical Facts:
Boeing is the world’s largest manufacturer of military and commercial aircraft, which was founded in 1916 by William Boeing and Navy Engineer Conrad Westervelt in the name of Pacific Aero Products Company in Seattle, which after active participation in World war-I was renamed to Boeing Airplane Company (Frederick, 2014).
Boeing produced several hundreds of B-17 Flying fortress during World War II which became the U.S Bomber. In 1950’s Boeing faced a tough competition from its opponent McDonnell-Douglas which was good at manufacturing propeller aircraft. Due to the increased reputation of its competitor, Boeing entered into the field of manufacturing commercial Jet-aircrafts in a full-scale (Frederick, 2014).
Boeing, after its full-scale entry into commercial aircrafts modelled aircrafts such as 707, 727,737,747,767. The letters of the series from 707 to 777 begins with seven in terms of publicity aspect. Among these aircrafts 747 is the jumbo-jet and 777 is an aircraft designed by completely relying on computer technology. For each and every aircraft it had released in the commercial market, it opted for model rejuvenation
(Frederick, 2014).
Boeing with an intention of creating additional value to its customers and their passengers by developing an innovative aircraft launched the program of 787 Dreamliner in 2003. Boeing’s value creation strategy for the passengers was to reduce the time of journey and make their travel experience better by re-designing the aircraft and offering new comforts. Dreamliner 787 is designed with some advanced features like it is made of 50% of composite material, light weight, nonstop flights between any pair of cities without any hauls in travel (Zimmerman & S.Tang, 2009).
Boeing Dreamliner with the 50% use of composite material benefitted in two distinct ways of Fuel Efficiency and Easy maintenance due to which it is free from rust for several years. Fuselage and wing
Critical Facts:
Boeing is the world’s largest manufacturer of military and commercial aircraft, which was founded in 1916 by William Boeing and Navy Engineer Conrad Westervelt in the name of Pacific Aero Products Company in Seattle, which after active participation in World war-I was renamed to Boeing Airplane Company (Frederick, 2014).
Boeing produced several hundreds of B-17 Flying fortress during World War II which became the U.S Bomber. In 1950’s Boeing faced a tough competition from its opponent McDonnell-Douglas which was good at manufacturing propeller aircraft. Due to the increased reputation of its competitor, Boeing entered into the field of manufacturing commercial Jet-aircrafts in a full-scale (Frederick, 2014).
Boeing, after its full-scale entry into commercial aircrafts modelled aircrafts such as 707, 727,737,747,767. The letters of the series from 707 to 777 begins with seven in terms of publicity aspect. Among these aircrafts 747 is the jumbo-jet and 777 is an aircraft designed by completely relying on computer technology. For each and every aircraft it had released in the commercial market, it opted for model rejuvenation
(Frederick, 2014).
Boeing with an intention of creating additional value to its customers and their passengers by developing an innovative aircraft launched the program of 787 Dreamliner in 2003. Boeing’s value creation strategy for the passengers was to reduce the time of journey and make their travel experience better by re-designing the aircraft and offering new comforts. Dreamliner 787 is designed with some advanced features like it is made of 50% of composite material, light weight, nonstop flights between any pair of cities without any hauls in travel (Zimmerman & S.Tang, 2009).
Boeing Dreamliner with the 50% use of composite material benefitted in two distinct ways of Fuel Efficiency and Easy maintenance due to which it is free from rust for several years. Fuselage and wing
References: Anupindi, R. (2011, 10 10). Case study:Boeing 's Dreamliner. Boeing Corporation. (2014). Boeing. Retrieved from Boeing 787 Dreamliner: http://www.boeing.com/boeing/commercial/787family/background.page? Danning, S. (2013, 1 28). What Went Wrong At Boeing? Frederick, P. (2014). VIEW AMERICA WHAT TO SEE. In P. Frederick. view america. Michael, A. J. (2012, 10 25). Boeing :787 case analysis. p. 15. Pearlson, K. E., & Saunders, C. S. (2013). Managing and Using Information Systems. John Wiley & sons. Zhao, Y. (2012). Why 787 Slips Were Inevitable. p. 16. Zimmerman, & S.Tang, C. (2009). Managing New Product development and supply chain risks. Supply chain forum, 14.