Case Study Of Car Audio Industry
Strategic/Industry Qs
Q. What are the major disruptive trends that are shaping the in-car entertainment market?
A. Mobile devices and online services have become an integral component of ICE, bringing unparalleled access to content and greatly enhancing the user experience.
Q. Please share an overview of Pioneer car audio product roadmap and strategy for 2016.
A. Building upon the four pillars of entertainment, connectivity, quality and convenience, we have lined up an end-to-end suite of ICE products for 2016, developed to provide superior smartphone integration and compelling content.
Q. How is Pioneer differentiating itself in an increasingly competitive aftermarket car audio industry?
A. Unlike our competitors, Pioneer can leverage …show more content…
We are currently evaluating the compatibility of our receivers with these latest Apple smartphones, and will be updating our web site upon completion of the in-house testing.
AVH
Q. Putting aside the AVH-7850BT, why is CarPlay not available for other 2016 multimedia receivers?
A. For the 2016 lineup, Apple CarPlay is available only for the highest-end model. Having said that, our customers can still enjoy similar functionality through the AppRadio Mode feature.
Q. Why did Pioneer pick Sportify instead of Rdio or Deezer?
A. Sportify works with most smartphones and currently has one of the widest coverages throughout the ASEAN region, making it more appealing for our customers compared to other music-streaming services.
Q. Where can consumers acquire FLAC music files?
A. FLAC soundtracks can be easily purchased online from HDtracks, Linn Records, Bandcamp and other sites.
Q. Why is the MirrorLink function no longer supported by most of the latest models?
A. While MirrorLink is handy for mirroring content from a smartphone to the receiver’s screen, the latest trend is to capitalize on voice recognition to ensure a safer driving experience. Many of our multimedia receivers come with Siri Eyes Free and Bluetooth Hands-Free capabilities, providing smart voice control for selected …show more content…
What is the positioning for Pioneer CD receivers compared to the multimedia versions?
A. The CD receivers are affordable options for users who require only music playback. Meanwhile, the all-rounded multimedia receivers will appeal to more advanced entertainment buffs.
Q. Why is Pioneer ARC a standout feature as other brands of audio receivers can also offer app support?
A. Most competing apps can only support audio sources. In comparison, Pioneer ARC is also compatible with multimedia content such as YouTube video, creating a more immersive entertainment experience regardless of the mix.
Q. Is there a reason why FLAC support is omitted for the CD receivers?
A. This is one way for us to distinguish our higher-end multimedia receivers from their CD equivalents. That said, the latter also supports WAV files, which also deliver lossless audio for more discerning music lovers.
Speakers
Q. How does the A Series fit into the overall 2016 Pioneer speaker lineup?
A. These high-power speakers have a distinct sound signature touting impactful bass and wide dynamic range.
Q. What is the user profile for the A Series speakers and their music preferences?
A: The users of these speakers are typically between 20 to 30 years old. They are also fans of rock, R&B, hip-hop, reggaeton and electro
Q. What are the major disruptive trends that are shaping the in-car entertainment market?
A. Mobile devices and online services have become an integral component of ICE, bringing unparalleled access to content and greatly enhancing the user experience.
Q. Please share an overview of Pioneer car audio product roadmap and strategy for 2016.
A. Building upon the four pillars of entertainment, connectivity, quality and convenience, we have lined up an end-to-end suite of ICE products for 2016, developed to provide superior smartphone integration and compelling content.
Q. How is Pioneer differentiating itself in an increasingly competitive aftermarket car audio industry?
A. Unlike our competitors, Pioneer can leverage …show more content…
We are currently evaluating the compatibility of our receivers with these latest Apple smartphones, and will be updating our web site upon completion of the in-house testing.
AVH
Q. Putting aside the AVH-7850BT, why is CarPlay not available for other 2016 multimedia receivers?
A. For the 2016 lineup, Apple CarPlay is available only for the highest-end model. Having said that, our customers can still enjoy similar functionality through the AppRadio Mode feature.
Q. Why did Pioneer pick Sportify instead of Rdio or Deezer?
A. Sportify works with most smartphones and currently has one of the widest coverages throughout the ASEAN region, making it more appealing for our customers compared to other music-streaming services.
Q. Where can consumers acquire FLAC music files?
A. FLAC soundtracks can be easily purchased online from HDtracks, Linn Records, Bandcamp and other sites.
Q. Why is the MirrorLink function no longer supported by most of the latest models?
A. While MirrorLink is handy for mirroring content from a smartphone to the receiver’s screen, the latest trend is to capitalize on voice recognition to ensure a safer driving experience. Many of our multimedia receivers come with Siri Eyes Free and Bluetooth Hands-Free capabilities, providing smart voice control for selected …show more content…
What is the positioning for Pioneer CD receivers compared to the multimedia versions?
A. The CD receivers are affordable options for users who require only music playback. Meanwhile, the all-rounded multimedia receivers will appeal to more advanced entertainment buffs.
Q. Why is Pioneer ARC a standout feature as other brands of audio receivers can also offer app support?
A. Most competing apps can only support audio sources. In comparison, Pioneer ARC is also compatible with multimedia content such as YouTube video, creating a more immersive entertainment experience regardless of the mix.
Q. Is there a reason why FLAC support is omitted for the CD receivers?
A. This is one way for us to distinguish our higher-end multimedia receivers from their CD equivalents. That said, the latter also supports WAV files, which also deliver lossless audio for more discerning music lovers.
Speakers
Q. How does the A Series fit into the overall 2016 Pioneer speaker lineup?
A. These high-power speakers have a distinct sound signature touting impactful bass and wide dynamic range.
Q. What is the user profile for the A Series speakers and their music preferences?
A: The users of these speakers are typically between 20 to 30 years old. They are also fans of rock, R&B, hip-hop, reggaeton and electro