Preview

Case Study Of Crm At Minitrex

Better Essays
Open Document
Open Document
829 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study Of Crm At Minitrex
CRM AT MINITREX
Manoj Potluri
Wilmington University

Introduction:
Client Relationship Management is a system to make solid relationship with the customer and to know more about the customer needs. Stronger relationship with the customers will help in the change of the business. CRM helps in understanding the needs of the customers by get-together the information about the customers and this serves to market and offer the association 's things. CRM makes the use of designing and human resources for the change of the business. By realizing CRM Better customer organization may be given.
Sales staff can work effectively, Can discover the new customers and hold the current ones. For the effective working of a CRM, first the affiliation should see about their customers and should know their quality for the life time. They should also grasp what their customer 's prerequisites and should make a framework to offer assistance. The association must deal with how the information will be saved as data and how it could be used. The set away information may be used for showcasing purposes like mail campaigns, arrangements staff working for offering things, customer organization calls etc. CRM associations up every one of those inconspicuous components. Association agents will administer to each perspective and recognizes the extent that needs better organizations.
…show more content…
George Degas is the director of sales at Minitrex. He appointed Harold Blufmen as the VP of insurance division and Mariella Hopkins as the head of the finance division. Credit administration system that works on the billing and payments of the customers and, General Management system that keeps track of the customers are the two back end systems for the insurance division. A management business center application was developed by the Finance division in order to help the customer service

You May Also Find These Documents Helpful

  • Good Essays

    * Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction…

    • 2517 Words
    • 11 Pages
    Good Essays
  • Good Essays

    CRM at minitrex

    • 598 Words
    • 3 Pages

    Customer Relationship Management is a strategy to develop strong relationships with the customer and to know more about the customer needs. Stronger relationships with the customers will help in the development of the business. CRM helps in understanding the needs of the customers by gathering the information about the customers, and this helps to market and sell the company’s products. CRM makes the use of technology and human resources for the development of the business. By implementing CRM…

    • 598 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Case 1-3 Canyon Ranch

    • 1389 Words
    • 6 Pages

    Customer data is very valuable information that helps build trustworthy and loyal customer relationships. CRM system is an essential tool in managing customer data. IT is the key success factor for CRM implementation. It is argued that IT allows achieving wider market coverage with less entry costs and increased marketing effectiveness.…

    • 1389 Words
    • 6 Pages
    Best Essays
  • Satisfactory Essays

    Customer relationship management or CRM is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. It enables businesses to:…

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Task1

    • 2724 Words
    • 11 Pages

    Customer relationship management refers to a series of processes, focused on initiating two-way communication exchanges with customers to have a detailed knowledge of their specific needs and buying patterns. The major benefit of a CRM system is that it helps business organizations in determining the type of customer best suited for the growth of their business. CRM enables business organizations to formulate strategies focusing on customer-driven growth and in providing superior and friendly customer experience…

    • 2724 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Rogers Crm

    • 2106 Words
    • 9 Pages

    Customer Relationship Management is a process implemented by a company to handle its contacts with its customers, clients and sales prospects. It involves using technology to organize, automate and synchronize the business process inside the company. It’s done to help the organization retain its existing customers, entice new customers to join and helps its employees to get information about products, customers , clients in a more faster and efficient way.…

    • 2106 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Military

    • 611 Words
    • 3 Pages

    Customer relationship management systems enable a business to better manage its relationships with existing and potential customers. With the growth of the Web, potential customers can easily comparison shop for retail and wholesale goods and even raw materials, so treating customers better has become very important.…

    • 611 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Minitrex Company History

    • 958 Words
    • 4 Pages

    The abbreviation CRM is Client Relationship Management and defined as it is a process to create a solid relationship with the customer and to know all the more about the client needs. Stronger associations with the clients will help in the improvement of the business. This process also helps to customer by getting the information about customer needs and what they desires from reputed company. CRM makes the utilization of innovation and human assets for the advancement of the business. By actualizing CRM Better client administration might be given (Avinashramana).…

    • 958 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Supply Management

    • 481 Words
    • 2 Pages

    Customer relationship management is also known as CRM which is widely used in companies to reduce costs and increase profitability by increasing customer satisfaction. The overall goals are to find, attract, and win new clients, retain those the company already has and reduce the costs of marketing and client service.…

    • 481 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    CRM Case

    • 1105 Words
    • 4 Pages

    The case begins with Degas, Director of sales upset with his sales people, because the customers where repeatedly getting calls from the salesman without knowing that they are already the customers at Minitrex. Degas was unhappy with the systems being used at Minitrex. The sales people were using Customer contacts system, the creation of Bettman, VP of Marketing. He was appointed eighteen months ago in making efforts to centralize the sales and marketing activities. The main product lines of Minitrex are insurance and financing. Insurance division contributes more to the revenue of the organization. The efforts were made to cross-sell the services.…

    • 1105 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Ibm Crm Study

    • 11294 Words
    • 46 Pages

    the beginning, companies needed to differentiate themselves from the competition to customers, provide service that matched their promises and encourage customers to return to…

    • 11294 Words
    • 46 Pages
    Powerful Essays
  • Powerful Essays

    Customers as Innovators

    • 1511 Words
    • 7 Pages

    CRM is an on-going relationship process and a business strategy with an integration of I.T system approach that allows company to engage with customers by creating a long term relationship. At the same time, companies can take advantage of this relationship to understand their changing needs and behaviour, to create and deliver…

    • 1511 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Crm in Airlines

    • 752 Words
    • 4 Pages

    Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.…

    • 752 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    So what is CRM? The central theme of CRM is carefully selecting the most valuable customers and…

    • 3130 Words
    • 19 Pages
    Powerful Essays