Case Study Of Feronia
In this section of the market research, the business will discuss about the conclusion gathered based on the survey give, and other findings through books, blogs, and websites. The target market of Feronia will be for teenagers up to adults. Based on the survey, athere are still a number of young people who do not receive the proper nutritious to grow up well, it is proven that this business is needed for teenagers in Indonesia in order for their nutritional needs to be taken care of. In addition, older people (age range of 40 and above) needs this kind of business to help them in getting the right nutritions to prevent them from getting disease.
In the middle age group (age range of 26 to and 39), are busy because that is the age when people …show more content…
However, this analysis will be put in the Marketing Plan section as pricing strategy is stated there, same with the Strength, Weakness, Opportunities, and Threats (SWOT) analysis.
Aside from that, as the survey stated, Saturday mornings are the time when most people are available. However, it will not be the only time the preparation class will be opened. Feronia will open one class per week in Saturday mornings and observe customer’s behaviour. After a few weeks, we will conduct a new survey regarding time that are usually available for them.
Customer’s opinion matter the most in every business. As one of our respondents input their suggestion, we will consider it and deicde whether it will beneficial for many people. In the survey, someone stated that they want detailed facts regarding the meals Feronia offer. Its purpose is because they want how each meal benefits them as everyone’s definition of being healthy is different. For example, if person A consume a meal containing 56% calcium and person B consume 48% calcium in their meal. It does not mean that person A is healthier than person B as everyone’s nutritional needs differ with each other. Therefore, Feronia require customer’s personal details regarding gender, age, weight, height, medical records, and physical level of activity. From that information, we will know what is the right diet plan: in how much calories and workout routines that are suitable for each
In the middle age group (age range of 26 to and 39), are busy because that is the age when people …show more content…
However, this analysis will be put in the Marketing Plan section as pricing strategy is stated there, same with the Strength, Weakness, Opportunities, and Threats (SWOT) analysis.
Aside from that, as the survey stated, Saturday mornings are the time when most people are available. However, it will not be the only time the preparation class will be opened. Feronia will open one class per week in Saturday mornings and observe customer’s behaviour. After a few weeks, we will conduct a new survey regarding time that are usually available for them.
Customer’s opinion matter the most in every business. As one of our respondents input their suggestion, we will consider it and deicde whether it will beneficial for many people. In the survey, someone stated that they want detailed facts regarding the meals Feronia offer. Its purpose is because they want how each meal benefits them as everyone’s definition of being healthy is different. For example, if person A consume a meal containing 56% calcium and person B consume 48% calcium in their meal. It does not mean that person A is healthier than person B as everyone’s nutritional needs differ with each other. Therefore, Feronia require customer’s personal details regarding gender, age, weight, height, medical records, and physical level of activity. From that information, we will know what is the right diet plan: in how much calories and workout routines that are suitable for each