Market information system may be defined as factual knowledge about the action, antecedents or consequences of social actors outside or inside the firm and the environment in which they operate. Social actors are as consumers, completions, employee, institutions, suppliers, wholesalers, retailers, govt. bodies and NGO’s. The environment actors are physical, technological, economic, legal and social taboos. Marketing decision support system (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using a MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous level of pricing, advertising spending, and advertising copy for the firm’s products. This helps determines the firm marketing mix for product software.
Various Constitute Are:
Consumer behaviour, Aggregate demand, the competition, Political/ Legal/ Social environment, Product consideration, Distribution questions, Pricing consideration, Communication issues and Organizational behaviour.
Marketing Information System
Marketing Information System can be defined as equipment, people and programs in the organization whose functions are to monitor, gather, analyze, evaluate, store and to disseminate the knowledge. The company market linkage is shown below. ( Company) ( Market Input à Though put à Output\