Case Study of Innout Burger
Case #18 In N Out Burger: Building a Better Burger
March 18, 2013
Amy Staudinger
Management Principles and Practices
Professor Restad
Entrepreneurs are the heart and soul of the American economy and are responsible for the creation of many of our Country’s jobs. 99% of all U.S. businesses meet the definition of small business; “a business that is independently owned and operated, does not dominate in its industry and employs fewer than 500 employees” (pg 433). Without individuals that are willing to take risks and who are driven to succeed under their own power, we would not have companies like In N Out Burger. The Snyder family founded In N Out Burger in the pursuit of the “American Dream”; work hard and prosperity will follow. The American Dream is what this Country was founded on. Had the pioneers feared failure, we would not be here today, “Fear: In business, as in life, we all get afraid, but what do we do about it? Successful entrepreneurs learn how to push through fear and embrace their failures. When the fear of failure is looming at the door, these men did not look for an escape route. They pushed on.” (The Daily Record). At some point, it seems, everyone dreams of being their own boss and leaving the politics of corporate America behind, many succeed, but many more fail. “The SBA reports that as many as 60% to 80% of new businesses fail in their first five years of operation” (pg. 436). Failure has several definitions, but ultimately it means the end of a business. What makes one business flourish and another fail? There is no one answer to this question. What makes the ultimate difference in the success of a business, is people. In N Out Burger is an example of a company that continues to thrive because it has great people. The leadership of the company maintains the values that help found the business and invests in its people so it can continue to be a profitable business. In N Out Burger started as a roadside hamburger stand in 1948 by
March 18, 2013
Amy Staudinger
Management Principles and Practices
Professor Restad
Entrepreneurs are the heart and soul of the American economy and are responsible for the creation of many of our Country’s jobs. 99% of all U.S. businesses meet the definition of small business; “a business that is independently owned and operated, does not dominate in its industry and employs fewer than 500 employees” (pg 433). Without individuals that are willing to take risks and who are driven to succeed under their own power, we would not have companies like In N Out Burger. The Snyder family founded In N Out Burger in the pursuit of the “American Dream”; work hard and prosperity will follow. The American Dream is what this Country was founded on. Had the pioneers feared failure, we would not be here today, “Fear: In business, as in life, we all get afraid, but what do we do about it? Successful entrepreneurs learn how to push through fear and embrace their failures. When the fear of failure is looming at the door, these men did not look for an escape route. They pushed on.” (The Daily Record). At some point, it seems, everyone dreams of being their own boss and leaving the politics of corporate America behind, many succeed, but many more fail. “The SBA reports that as many as 60% to 80% of new businesses fail in their first five years of operation” (pg. 436). Failure has several definitions, but ultimately it means the end of a business. What makes one business flourish and another fail? There is no one answer to this question. What makes the ultimate difference in the success of a business, is people. In N Out Burger is an example of a company that continues to thrive because it has great people. The leadership of the company maintains the values that help found the business and invests in its people so it can continue to be a profitable business. In N Out Burger started as a roadside hamburger stand in 1948 by
References: http://www.businessweek.com/stories/2009-04-08/in-n-out-burger-professionalizing-fast-food http://www.in-n-out.com/history.aspx http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/Investors%202012/2 011%20Annual%20Report%20Final.pdf http://thedailyrecord.com/small-biz-buzz/2012/11/15/growing-your-small-business-and-chasingthe-american-dream/ Schermerhorn, John R. Jr.; Exploring Management; 2012, 2010, 2007, John Wiley & Sons Inc.