Case Study of Ito-Yokado
Page| 1 Philippine Christian University
1648 Taft Avenue cor. Pedro Gil Street, Manila
Masters in Business Administration
Marketing Management
A Case Study
Of
“Ito-Yokado Co.,”
(Convenience Store Retailing)
Submitted and Prepared by:
Jubie B. Lucban
Submitted to:
Prof Manny Managuelod
19 January 2013
Page| 2
Table of Contents
Particulars Pages
Introduction.....................................................................................................1
Table of Content...............................................................................................2
1. Statement of the problem……………………………………………………………………………………………….3-4
Definition of Terms…………………………………………………………….…….....……………….5
2. Areas of Consideration …………………………………………………………………….……………….6-7
3. Background of the case…………………………………………………………………….………………………..…….8
4. Alternative courses of action……………………………………………………..…….……………………………….….9-10
5. Conclusion……………………………………………………………………………………….….11
Page| 3
Page| 3
I. Statement of the problem
Introduction: This case study discusses the meteorological rise of a convenience store chain, seven-eleven Japan in the Japanese retail store business. We will analyze the factors responsible for the phenomenal success of the company in the retail business, with a supply chain perspective. The main aim of this analysis is to identify the supply chain strategy of the company and underlying combination of its performance drivers which have led to the best balance of efficiency/responsiveness trade-off for the company. The purpose of the case study is to determine the Channel
1648 Taft Avenue cor. Pedro Gil Street, Manila
Masters in Business Administration
Marketing Management
A Case Study
Of
“Ito-Yokado Co.,”
(Convenience Store Retailing)
Submitted and Prepared by:
Jubie B. Lucban
Submitted to:
Prof Manny Managuelod
19 January 2013
Page| 2
Table of Contents
Particulars Pages
Introduction.....................................................................................................1
Table of Content...............................................................................................2
1. Statement of the problem……………………………………………………………………………………………….3-4
Definition of Terms…………………………………………………………….…….....……………….5
2. Areas of Consideration …………………………………………………………………….……………….6-7
3. Background of the case…………………………………………………………………….………………………..…….8
4. Alternative courses of action……………………………………………………..…….……………………………….….9-10
5. Conclusion……………………………………………………………………………………….….11
Page| 3
Page| 3
I. Statement of the problem
Introduction: This case study discusses the meteorological rise of a convenience store chain, seven-eleven Japan in the Japanese retail store business. We will analyze the factors responsible for the phenomenal success of the company in the retail business, with a supply chain perspective. The main aim of this analysis is to identify the supply chain strategy of the company and underlying combination of its performance drivers which have led to the best balance of efficiency/responsiveness trade-off for the company. The purpose of the case study is to determine the Channel