Case Study Of Jim And Janice Dougherty's Pet Store

Jim and Janice Dougherty started a pet store supplying food in big bulks at discount prices. The store was called PetFood Warehouse. Due to the low-price approach on retailing the products the first time high-volume was roughly a $7 billion a year industry during the mid 1980s. The Doughertys incorporated their company in August 1986. They used a $1 million start-up investment with Phillips-Van Heusen Corporation plus other investors to help them open up their first two stores in Phoenix, Arizona, the following year. When Jim and Janice had the financial support to make more stores they made five more stores by 1988.
The PetFood Warehouse was doing so well with the seven stores that opened in the last two months. The annual sales had risen