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Case Study Of Popular Book Company In Malaysia

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Case Study Of Popular Book Company In Malaysia
In Malaysia, everyone knows what is POPULAR especially students! As we all know POPULAR is a bookstore selling variety types of book and stationery. POPULAR’s core interest is book distribution and retail, publishing and electronic learning. Popular as known as POPULAR Book Company (M) Sdn. Bhd. is established in January 1984 by the founder, Mr Chou Sing Chu (Popular, 2014). After becoming an apprentice in the book trade, Mr Chou emigrated from Zhejiang, China to Singapore. In 1924, he set up the Cheng Hin Company in Tanjong Pagar area in Singapore which specialized in pictures and comic books. The purpose of Cheng Hin Company was to distribute Chinese-language books and magazines. In 1930, Mr Chou incorporated the World Book Company as a book …show more content…
POPULAR held a share of 70% in pre-school educational market and 25-30% of primary school education market in 1996 (Inforpedia, 2010). Popular Holdings was incorporated in Singapore as a private company under the name of Popular Holdings Pte Ltd. Popular Holdings was listed on the main board of The Singapore Exchange and change its name to Popular Holdings Limited in 1997. In 2002, POPULAR announced plans to establish its publishing and retail network across the Asia-Pacific region, and expand its electronic learning business and online publishing. After almost a century of hard work and dedication, POPULAR now has a total of 156 bookstores in Malaysia, Singapore and Hong Kong (Popular, RETAIL, …show more content…
Popular World (Beijing) Limited is a wholly-owned subsidiary was set up and POPULAR is now the single largest Chinese books exporters in China. Acquiring Novum Organum Publishing House together with the support from POPULAR Taiwan had strengthened the distribution network in Singapore and Malaysia. Incorporated Popular UK Pte Ltd, a wholly-owned subsidiary in the United Kingdom to engage in publishing, wholesale and distribution of books for the group.
POPULAR took on the responsibility to preserve the Chinese culture in Southeast Asia. It is a region far away from the heart of Chinese culture and it has successfully nurtured and spread the riches of Chinese culture. Its vision is “To serve our people, to grow with our society and to mutually benefit the world”. While the mission is “To be a leader and dynamic company, and to provide value-for-money product and quality service to our customers, a pleasant working environment for people and to be a good corporate citizen.” (Popular, CoreValues,
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