Case Study Of Stila Cosmetics
Supply Chain Management
One retailer wants everything to be tamper-labeled. Another requires small counter displays. A third requests the development and assembly of 100,000 pieces into eight-piece kits. Through it all, the focus has to be on the core consumers—educated, youthful-spirited young women.
These are the challenges facing Stila Cosmetics, a relatively small but growing company in Glendale, CA. If that weren’t enough, Stila has the daily challenges of achieving the right mix of product formulas in fashion-forward, eco-friendly packaging.
Stila Cosmetics accomplishes all of these objectives and has forged a close personal bond with its consumers by using guerilla-marketing tactics in which packaging plays a vital role. Its packaging …show more content…
Stila also works with Justman Packaging & Display on corrugated countertop displays such as PDQ trays.
Sometimes, products are filled in Germany, Italy, and China, but are shipped to the U.S. for packing to achieve economies of scale. In some instances, economies of scale and scope dictate that the filler doubles as the packer, if they can provide a turnkey operation that meets a retailer’s timelines.
Whichever route is taken with the supply chain, Stila’s director of supply chain operations make it a point to get at least three bids, and place emphasis on price, cleanliness, quality assurance, timeliness, and efficiency.
The cosmetics industry itself is very much led by innovation and who can get it to market fast, so Stila Company look for who can do it fast, and their employees often come to them with ideas. It is high service and helping us out when we need it, because sometimes, people don’t give the company a proper lead time, Sometimes, people don’t have flexibility in their schedule, so flexibility is very important to Stila …show more content…
The foldout compacts contain four eye shadows and a convertible color dual lip and cheek cream. The focal point of each pack is a custom illustration on the front panel that is created in-house and printed in four-color process.
Packaging serves the role of tutor at Stila. This approach is essential because the company markets its products on Web sites; in “open sell” environments in stores where assistance might not be available when the shopper needs it. Stila conquers these challenges with a series of “talking palette” packages.
Among them is Stila’s Smoky Eye Talking Palette collection, a smart package that not only presents the product components in a visually pleasing way, but also guides consumers on how to use them to achieve the smoky-eye effect. The Kraft carton, from Packaging Spectrum, contains a front-panel die-cut that enables consumers to see the front side of the pull-up lid of the compact case, which is a lenticular image. As the consumer turns the case at different angles, the image changes to show a visual representation of the smoky-eye effect achieved by using the
One retailer wants everything to be tamper-labeled. Another requires small counter displays. A third requests the development and assembly of 100,000 pieces into eight-piece kits. Through it all, the focus has to be on the core consumers—educated, youthful-spirited young women.
These are the challenges facing Stila Cosmetics, a relatively small but growing company in Glendale, CA. If that weren’t enough, Stila has the daily challenges of achieving the right mix of product formulas in fashion-forward, eco-friendly packaging.
Stila Cosmetics accomplishes all of these objectives and has forged a close personal bond with its consumers by using guerilla-marketing tactics in which packaging plays a vital role. Its packaging …show more content…
Stila also works with Justman Packaging & Display on corrugated countertop displays such as PDQ trays.
Sometimes, products are filled in Germany, Italy, and China, but are shipped to the U.S. for packing to achieve economies of scale. In some instances, economies of scale and scope dictate that the filler doubles as the packer, if they can provide a turnkey operation that meets a retailer’s timelines.
Whichever route is taken with the supply chain, Stila’s director of supply chain operations make it a point to get at least three bids, and place emphasis on price, cleanliness, quality assurance, timeliness, and efficiency.
The cosmetics industry itself is very much led by innovation and who can get it to market fast, so Stila Company look for who can do it fast, and their employees often come to them with ideas. It is high service and helping us out when we need it, because sometimes, people don’t give the company a proper lead time, Sometimes, people don’t have flexibility in their schedule, so flexibility is very important to Stila …show more content…
The foldout compacts contain four eye shadows and a convertible color dual lip and cheek cream. The focal point of each pack is a custom illustration on the front panel that is created in-house and printed in four-color process.
Packaging serves the role of tutor at Stila. This approach is essential because the company markets its products on Web sites; in “open sell” environments in stores where assistance might not be available when the shopper needs it. Stila conquers these challenges with a series of “talking palette” packages.
Among them is Stila’s Smoky Eye Talking Palette collection, a smart package that not only presents the product components in a visually pleasing way, but also guides consumers on how to use them to achieve the smoky-eye effect. The Kraft carton, from Packaging Spectrum, contains a front-panel die-cut that enables consumers to see the front side of the pull-up lid of the compact case, which is a lenticular image. As the consumer turns the case at different angles, the image changes to show a visual representation of the smoky-eye effect achieved by using the