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Case Study on Blackfly

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Case Study on Blackfly
| 2012 | | Company: Black Fly Coolers
Products: Ready to Drink SegmentTarget Market: Georgia(US)Names: Pavitra Parikh Falguni Patel | | MARKET RESEARCH OF BLACKFLY COOLERS | | |

| |

Introduction: Black fly beverages INC is a London base family owned business. Since 2005, the company is committed to serve Canada with ultra premium vodka coolers and a distinctively Canadian profile for the clientele who are interested in quality drinks. The company shares very good business term with liquor control board of Ontario. The company currently has five different products in three categories over 5oo LCBO in six Canadian provinces. The company deals with the ready to drink segment of the alcoholic beverage industry.
The History: Black Fly Beverages Company is Ontario’s first micro distillery. It was founded by a husband and wife Rob Kelly and Cathy Siskind Kelly in the mid 2005.The name black fly itself has an interesting history and significance, the name comes from a small northern Ontario insect who has a mighty bite. The company also being small has created a bite that’s unforgettable for people who experience its products once. Initially black fly started in a historic bank building in the London downtown, the heart of the city. Over the years the business expanded and in May 2008, exactly three years from beginning the black fly beverage company moved its operations to a new and larger location at the state of the art production facility in the city’s industrial quarter. And since then black fly has continued serving Canadian markets with ultra premium beverages. Black fly also started to export their products in Hong Kong and Greenland.
Capabilities:
Currently black fly has 10 full time and 20 part time employees. The production unit currently runs in two shifts.
PRODUCTION PROCESS: (STATASTICS AND LOCAL DEMAND) * Mixing process: 14 hrs * Bottling process: 16 hrs * Per


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