Case study on cafe expresso
BUSINESS PROJECT : CAFE EXPRESSO
EXECUTIVE SUMMARY
This is a detailed report on a research case study café expresso. This report throws light on how the company was facing problems because of their stagnant marketing strategy. And how did the company loose its market share and went to number three position after it faced down fall. They appointed a new chief executive Ben Thomson who brought up many changes in the company. This report also highlights about Ben Thomson’s leadership qualities. In this context few of important types of leadership theories and styles are explained. Ben Thomson also appointed Kam Patel as a new global HR who brought many important changes in the organization. This report critically analyses the situation of the café expresso and the role played by Ben Thomson and Kam patel, through underpinning theories of leadership, human recourse management and team work. The report also makes few recommendations to the company that will help the company to grow with its goodwill and will be able to get back to the number one position in the market with new name and fame.
Table of Contents
1.0. Introduction………………………………………………….5
LITERATURE REVIEW
LEADERSHIP STYLES AND QUALITIES TRANSACTIONAL LEADERSHIP BEAURATIC LEADERSHIP AUTOCRATIC LEADERSHIP CHARISMATIC LEADERSHIP
HUMAN RESOURCE STRATEGY FACTORS OF HRM CHARACTERISTICS OF HRM
TEAM WORK FUNCTIONS OF TEAM WORK TASK PERFORMED BY TEAM WORK
CONCLUSION
RECOMMENDATION
REFERENCING
Introduction
This case study elaborates us about a café house which was one amongst the most well reputed café houses in the world. Due to certain unfavorable situations, the café expresso had to face some problems. This report has discussed about Leadership, human resource management and team work in relation to this case study. I have also highlighted certain points on leadership
EXECUTIVE SUMMARY
This is a detailed report on a research case study café expresso. This report throws light on how the company was facing problems because of their stagnant marketing strategy. And how did the company loose its market share and went to number three position after it faced down fall. They appointed a new chief executive Ben Thomson who brought up many changes in the company. This report also highlights about Ben Thomson’s leadership qualities. In this context few of important types of leadership theories and styles are explained. Ben Thomson also appointed Kam Patel as a new global HR who brought many important changes in the organization. This report critically analyses the situation of the café expresso and the role played by Ben Thomson and Kam patel, through underpinning theories of leadership, human recourse management and team work. The report also makes few recommendations to the company that will help the company to grow with its goodwill and will be able to get back to the number one position in the market with new name and fame.
Table of Contents
1.0. Introduction………………………………………………….5
LITERATURE REVIEW
LEADERSHIP STYLES AND QUALITIES TRANSACTIONAL LEADERSHIP BEAURATIC LEADERSHIP AUTOCRATIC LEADERSHIP CHARISMATIC LEADERSHIP
HUMAN RESOURCE STRATEGY FACTORS OF HRM CHARACTERISTICS OF HRM
TEAM WORK FUNCTIONS OF TEAM WORK TASK PERFORMED BY TEAM WORK
CONCLUSION
RECOMMENDATION
REFERENCING
Introduction
This case study elaborates us about a café house which was one amongst the most well reputed café houses in the world. Due to certain unfavorable situations, the café expresso had to face some problems. This report has discussed about Leadership, human resource management and team work in relation to this case study. I have also highlighted certain points on leadership