Case Study on Cba Garments
Holy Cross of Davao College
Sta., Ana Avenue, Davao City
Master in Management
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Financial Management
Ruel T. Vargas April 13, 2012
CASE STUDY: CBA GARMENTS Manufacturing Corporation
Executive Summary
CBA Garment, Inc. started as a single proprietorship. Over the years, it evolved into a corporation whose shareholders are mostly family members. The company specializes in making wedding ensembles from the gown of the bride to the dainty attires and accessories of the maid of honors, the flower girls down to the ring bearers. The company specializes particularly in the manufacture of ready-made bridal gowns. CBA Garment has opened its market internationally which by then, CBA Garment has expanded to include the complete wedding ensemble from the bridal gown to gown and accessories for the rest of the bridal entourage. The new marketing strategy triggered more export orders. By then, bulk of their gowns were being exported to the United States of America concentrating on the East Coast areae; Central America, Canada, the United Kingdom and Europe. The plant and office of CBA Garments is located in a 5,300 square meter lot at Golden Miles Industrial Park in Carmona, Cavite. Its factory is a one-storey building occupying a floor area of 4,500 sq.m. with a mezzanine that serves as office space. The CBA Garments office is fully automated. The office is equipped with capital assets such as computers, copying machines, telephones, delivery vans and other electronic devices necessary for export-oriented operations.
CASE PROBLEM:
1. How can CBA Garments compete with competitors in a more dynamic and changed globalization trends? 2. What are the problems of the company that needed to be resolved? 3. How can CBA Garments continuously perform as key player in the garment industry? 4. What are strategies that needed to be applied in order to resolve issues and problems in
Sta., Ana Avenue, Davao City
Master in Management
-------------------------------------------------
Financial Management
Ruel T. Vargas April 13, 2012
CASE STUDY: CBA GARMENTS Manufacturing Corporation
Executive Summary
CBA Garment, Inc. started as a single proprietorship. Over the years, it evolved into a corporation whose shareholders are mostly family members. The company specializes in making wedding ensembles from the gown of the bride to the dainty attires and accessories of the maid of honors, the flower girls down to the ring bearers. The company specializes particularly in the manufacture of ready-made bridal gowns. CBA Garment has opened its market internationally which by then, CBA Garment has expanded to include the complete wedding ensemble from the bridal gown to gown and accessories for the rest of the bridal entourage. The new marketing strategy triggered more export orders. By then, bulk of their gowns were being exported to the United States of America concentrating on the East Coast areae; Central America, Canada, the United Kingdom and Europe. The plant and office of CBA Garments is located in a 5,300 square meter lot at Golden Miles Industrial Park in Carmona, Cavite. Its factory is a one-storey building occupying a floor area of 4,500 sq.m. with a mezzanine that serves as office space. The CBA Garments office is fully automated. The office is equipped with capital assets such as computers, copying machines, telephones, delivery vans and other electronic devices necessary for export-oriented operations.
CASE PROBLEM:
1. How can CBA Garments compete with competitors in a more dynamic and changed globalization trends? 2. What are the problems of the company that needed to be resolved? 3. How can CBA Garments continuously perform as key player in the garment industry? 4. What are strategies that needed to be applied in order to resolve issues and problems in