Case Study on Comair Airline Industry
1.0 Introduction
Companies over the last decade, has recognized that their survival to a lesser or greater extent, depends either entirely or partially to appropriate information system. It is established, based on lesson learned from both failed and successful organizations, that an information system strategy are to support or aligned with, business strategy. Similarly the business strategy can influences the choice of Information System used in the organization. A business strategy entails futuristic organizational planning that result in companies gaining competitive advantage. It is direct linked to supporting area such as marketing, procurement, and information system. The case of Comair airline, even after acquisition by Delta airline must recognize the above and initiate plans for aligning themselves with success factors. The following are incorporate an analysis of the company as well as recommendation for improvements.
2.0 Comair’s History
The earlier years of Comair’s airline were met with a significant amount of success. This was evident by their ability to expand their market shares and also maintain their position as a market leader in a niche market (regional). Their success was marked by a defined profit margin and more significantly their leadership in statistical performance which brought about a competitive advantage over smaller air carriers. Their opportunistic and leader-like strategy however was short lived as the airline industry changed.
The decline in Comair’s success was brought on by a number of factors: embedded into such was management’s inability to adopt and maintain effective and flexible business strategies. Long term goal were dissolved as changes occurred in the environment, indicating a lack of change management strategies.
Major glitches in the technical operational side of Comair business were not enough to encourage revisiting of business support activities, instead management continued to operate based on
Companies over the last decade, has recognized that their survival to a lesser or greater extent, depends either entirely or partially to appropriate information system. It is established, based on lesson learned from both failed and successful organizations, that an information system strategy are to support or aligned with, business strategy. Similarly the business strategy can influences the choice of Information System used in the organization. A business strategy entails futuristic organizational planning that result in companies gaining competitive advantage. It is direct linked to supporting area such as marketing, procurement, and information system. The case of Comair airline, even after acquisition by Delta airline must recognize the above and initiate plans for aligning themselves with success factors. The following are incorporate an analysis of the company as well as recommendation for improvements.
2.0 Comair’s History
The earlier years of Comair’s airline were met with a significant amount of success. This was evident by their ability to expand their market shares and also maintain their position as a market leader in a niche market (regional). Their success was marked by a defined profit margin and more significantly their leadership in statistical performance which brought about a competitive advantage over smaller air carriers. Their opportunistic and leader-like strategy however was short lived as the airline industry changed.
The decline in Comair’s success was brought on by a number of factors: embedded into such was management’s inability to adopt and maintain effective and flexible business strategies. Long term goal were dissolved as changes occurred in the environment, indicating a lack of change management strategies.
Major glitches in the technical operational side of Comair business were not enough to encourage revisiting of business support activities, instead management continued to operate based on
Bibliography: Avison, D. Fitzgerald, G. 2006. Information Systems Development, methodologies, techniques, tools. 4th Edition. United Kingdom. McGraw-Hill Education. Checkland Chaffey, D. 2002.E-Business and E-Commerce Management. 3rd Edition. United Kingdom. Pearson Education Limited. Chaffey, D. 2005. Business Information Management, Improving Performance Using Information Systems. United Kingdom. Pearson Education Limited Fitzgerald, B. Russo, N, Stolterman, E. Information System Development Method in Action. 2002. United Kingdom. McGraw-Hill Education McLean, E. Turban, E, Wetherbe, J. Information Technology for Management. Transforming Business in the digital Economy. 3rd Edition. USA. John Wiley & Sons, Inc.