Case Study on Dominos
Case study II
Essence of Marketing applied to
Service Industry.
Essence of Marketing
Customer Wants Marketing Mix Variables
Functional Product
[pic]
Here we have taken up with Case study on Jubilant Group and its service oriented approach on “Dominos Pizza Chain”
Jubilant FoodWorks Ltd is an Indian company based in Noida, Uttar Pradesh which holds the master franchise for Domino's Pizza in India, Nepal,Sri Lanka and Bangladesh, and also for Dunkin' Donuts in India. The company is a part of the Jubilant Bhartia Group.
Type of company: Public Company
Traded on: BSE and NSE
Categorize as: Restaurant Industry
Founded : 16 March 1995
Headquarters: Noida, Uttar Pradesh, India
Number of locations 500 + outlets
Key people : Shyam S. Bhartia (Chairman) Ajay Kaul (CEO)
Revenue: (US$110 million)
Employees: 15,000
Parent: Jubilant Bhartia Group
Stepwise we will now consider the Essence of Marketing to this service company.
1. Functional and product: The Company was incorporated on 26 March 1995 as "Domino's Pizza India Private Ltd" and started operations in 1996. It subsequently changed its name to "Jubilant FoodWorks Ltd" in 2009. Jubilant FoodWorks got listed on the Indian bourses in February 2010. The company's and India's first Domino's Pizza outlet was opened in New Delhi in 1996. The Company is the market leader in the organized pizza market with a 54% market share and 70% share in the pizza home delivery segment in India, The Company has strengthened its portfolio by entering into an agreement with Dunkin' Donuts Franchising LLC, for developing the Dunkin' Donuts brand and operating restaurants in India, The master franchises for India, Nepal, Sri Lanka, and Bangladesh are currently owned by the Indian company Jubilant FoodWorks.There products offered to public are Dominos Pizza and Dunkin Donuts. 2. Value to the Price:
Essence of Marketing applied to
Service Industry.
Essence of Marketing
Customer Wants Marketing Mix Variables
Functional Product
[pic]
Here we have taken up with Case study on Jubilant Group and its service oriented approach on “Dominos Pizza Chain”
Jubilant FoodWorks Ltd is an Indian company based in Noida, Uttar Pradesh which holds the master franchise for Domino's Pizza in India, Nepal,Sri Lanka and Bangladesh, and also for Dunkin' Donuts in India. The company is a part of the Jubilant Bhartia Group.
Type of company: Public Company
Traded on: BSE and NSE
Categorize as: Restaurant Industry
Founded : 16 March 1995
Headquarters: Noida, Uttar Pradesh, India
Number of locations 500 + outlets
Key people : Shyam S. Bhartia (Chairman) Ajay Kaul (CEO)
Revenue: (US$110 million)
Employees: 15,000
Parent: Jubilant Bhartia Group
Stepwise we will now consider the Essence of Marketing to this service company.
1. Functional and product: The Company was incorporated on 26 March 1995 as "Domino's Pizza India Private Ltd" and started operations in 1996. It subsequently changed its name to "Jubilant FoodWorks Ltd" in 2009. Jubilant FoodWorks got listed on the Indian bourses in February 2010. The company's and India's first Domino's Pizza outlet was opened in New Delhi in 1996. The Company is the market leader in the organized pizza market with a 54% market share and 70% share in the pizza home delivery segment in India, The Company has strengthened its portfolio by entering into an agreement with Dunkin' Donuts Franchising LLC, for developing the Dunkin' Donuts brand and operating restaurants in India, The master franchises for India, Nepal, Sri Lanka, and Bangladesh are currently owned by the Indian company Jubilant FoodWorks.There products offered to public are Dominos Pizza and Dunkin Donuts. 2. Value to the Price: