Case Study on Why Apple Inc Was Successful in Emerging in the Canadian Market
International Business Case Study I decided to do my international business case study on Apple and Canada. I chose Apple because they are phenomenal in the global business market and who better to look at then the company that pretty much wrote the book on emerging into foreign markets. I chose Canada because it was a country that is right next to America but completely is completely different. How does Apple, a technology company, not operate wrong and fail miserably in the Canadian market? I will explain how I believe they were able to be successful and still prosper to this day. Apple was founded on April first, nineteen seventy six and incorporated January first, nineteen seventy seven. It was founded by Ronald Wayne, Steve Wozniak, and of course Steve Jobs as well. Ronald Wayne sold his shares to Wozniak and Jobs for eight hundred dollars soon after they incorporated and were selling the Apple I computer. Apple got its big break when they started selling the Apple II computer which contained an application that was a spreadsheet application that was very useful to businesses and so they found their first market to sell to, which lucky for them was booming and big. They started growing big when they came out with the Macintosh personal computer which was a huge hit in America and put them to be one of the top computer companies at the time. Steve Jobs left the company in nineteen eighty five and Apple got a new CEO, John Sculley. For the next ten years Scully and the Apple board somehow managed to ruin everything and put Apple into the gutter. They have had a couple of big failures and started to try and sell other technology products that all failed. In nineteen ninety five Apple decided to get rid of John Sculley and bring back Steve Jobs to head Apple. Steve Jobs took over Apple and turned it completely around. He limited the number of products Apple offered and made them good products. He started building a reputation to the public and the company
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