Case Study: Piloma Of Marketing
Assessment 2
COURSE: DIPLOMA OF MARKETING
June 2015
Bradomina F.
Index
1. What are the media which you propose to choose and why? (Hint: base your answer on the following factors, number of target audience reachable by the media, Cost vs Reach).
2. Mention the budget allocation for each of the media vehicles, based on the cost and scheduling factors. You may choose to use the budget estimation/budget allocation tables given in your workbook.
Note: This budget needs to be as realistic as possible. You may choose to refer to the tentative rates of different media, provided in your workbook or do an Internet based research.
3. What are the scheduling strategies which you propose to use for advertising …show more content…
I will keep the campaign national
2. Mention the budget allocation for each of the media vehicles, based on the cost and scheduling factors. You may choose to use the budget estimation/budget allocation tables given in your workbook.
Note: This budget needs to be as realistic as possible. You may choose to refer to the tentative rates of different media, provided in your workbook or do an Internet based research.
I will analyze the budget for the media vehicle of television and the Internet. As I mentioned before, the program I will choose will be the News (at 6pm) in channel 9.
The following table shows the budget allocations
The total budget for the media plan is $ 450,300. This will be allocated across both television and online media as follows:
Media
Media vehicle
Allocation
Television
Channel 9
$400,000 + $50,000
(Advertisement production)
Online
Social Media …show more content…
The questions will be short, easy to answer by the customers as well as to check by the marketing department. By using this questionnaire, I will have an idea of the target for the product, as customers will provide information about their gender, age and occupation. The first questions will also help me to build the profile of the future buyers regarding their relationship with technology and the frequency they acquire new electronic products. More focused on the Samsung Sliding PC itself I will collect information about the characteristics that are considered more important and focus on them in publicity.
Questionnaire
Please let us know about your experience with Samsung Sliding PC7Series
Name:
Gender:
Age:
Occupation:
1. Are you interested in current trends in electronic devices?
Yes
No
Not especially
2. When did you last bought an electronic device?
a. Less than a week ago
b. Less than a year ago
c. 1-3 years ago
d. More than 3 years ago
3. What characteristics from the list can be applied to the Slide PC? Order from 1 (more important) to 5 (less important)
-Large scream
-Powerful hardware
-Attractive design
-User friendly
-Ample storage
-Long battery life
-Intimate/ personal
-Flexible
4. Are you a loyal customer for Samsung products
-Yes, always
-No, I am a loyal customer of…………………….(Brand name)
-Not always, I like experiencing new products
6. Finally,
COURSE: DIPLOMA OF MARKETING
June 2015
Bradomina F.
Index
1. What are the media which you propose to choose and why? (Hint: base your answer on the following factors, number of target audience reachable by the media, Cost vs Reach).
2. Mention the budget allocation for each of the media vehicles, based on the cost and scheduling factors. You may choose to use the budget estimation/budget allocation tables given in your workbook.
Note: This budget needs to be as realistic as possible. You may choose to refer to the tentative rates of different media, provided in your workbook or do an Internet based research.
3. What are the scheduling strategies which you propose to use for advertising …show more content…
I will keep the campaign national
2. Mention the budget allocation for each of the media vehicles, based on the cost and scheduling factors. You may choose to use the budget estimation/budget allocation tables given in your workbook.
Note: This budget needs to be as realistic as possible. You may choose to refer to the tentative rates of different media, provided in your workbook or do an Internet based research.
I will analyze the budget for the media vehicle of television and the Internet. As I mentioned before, the program I will choose will be the News (at 6pm) in channel 9.
The following table shows the budget allocations
The total budget for the media plan is $ 450,300. This will be allocated across both television and online media as follows:
Media
Media vehicle
Allocation
Television
Channel 9
$400,000 + $50,000
(Advertisement production)
Online
Social Media …show more content…
The questions will be short, easy to answer by the customers as well as to check by the marketing department. By using this questionnaire, I will have an idea of the target for the product, as customers will provide information about their gender, age and occupation. The first questions will also help me to build the profile of the future buyers regarding their relationship with technology and the frequency they acquire new electronic products. More focused on the Samsung Sliding PC itself I will collect information about the characteristics that are considered more important and focus on them in publicity.
Questionnaire
Please let us know about your experience with Samsung Sliding PC7Series
Name:
Gender:
Age:
Occupation:
1. Are you interested in current trends in electronic devices?
Yes
No
Not especially
2. When did you last bought an electronic device?
a. Less than a week ago
b. Less than a year ago
c. 1-3 years ago
d. More than 3 years ago
3. What characteristics from the list can be applied to the Slide PC? Order from 1 (more important) to 5 (less important)
-Large scream
-Powerful hardware
-Attractive design
-User friendly
-Ample storage
-Long battery life
-Intimate/ personal
-Flexible
4. Are you a loyal customer for Samsung products
-Yes, always
-No, I am a loyal customer of…………………….(Brand name)
-Not always, I like experiencing new products
6. Finally,