Case Study: Premiere

Premiere produces the largest global performing arts program dedicated to showcasing Actors, Models, Dancers and Singers to Industry Professionals who specialize in kids programming between the ages of 5 to 20. Young performers from all over the world go through our evaluation process in order to be invited to attend Premiere. Premiere uses mentoring as a way to help children with learning public speaking skills, building their self-esteem, self-confidence as well as advanced life skills. The weeklong program draws dozens of today’s top Agents, Managers, Casting Directors and Record Labels from across the globe looking to find their next discovery for upcoming projects. If invited to attend, you will be among a carefully selected group of kids and young adults who will have the opportunity to work with celebrities from your favorite kids networks.

This unique family-friendly
program begins with performers engaging in orientations and seminars hosted by experts throughout the industry. This is followed by category-specific showcases where the performers will deliver a variety of Commercials, Scenes, Monologues, Modeling Techniques, Dance Routines and/or Songs in front of Industry Professionals. Performers who receive callbacks will meet one on one with our Industry Professionals at the end of the week to discuss job opportunities and representation.

Premiere has become the de facto way that Agents, Managers, Casting Directors and Industry Insiders discover new performers.
Training is no longer required to break into the business. With the success of reality television and the average age of leading roles trending younger, Industry Professionals now look for self-confidence and unique personalities.

Our knowledge of how to network and market our performers has helped thousands of young artists achieve their goals on both a personal and professional level. Industry Professionals from LA, NYC and around the world attend Premiere several times a year to hand select performers. This is why participation in Premiere is by invitation only.

Over the years, our networking and marketing efforts have led to performers landing roles on such TV shows as Disney’s “Best Friends Whenever” and ABC Family’s “The Fosters”, which is executive produced by Jennifer Lopez. Many of our performers have worked on projects for companies such as: Disney Channel, Disney XD, Nickelodeon, ABC, CBS, NBC, Paramount, Warner Brothers, 20th Century Fox and many
more.