1. Introduction Communication strategy plays a crucial role for communicating change effectively. Specifically, it is important for recognising the necessity for change, reduce uncertainty, etc (Hayes 2010). It reflects staff’s behaviours, morale, change acceptance. This report was to analyse the strategy used by Television New Zealand (TVNZ) for managing and communicating its change of direction and layoff in the event of axing Horizon Pacific Television Network and layoff one hundred and twenty staffs. Communication process and strategy TVNZ used such as communication channel, message timing, communication directionality, withhold and uphold strategy, human resource assistance and impact on the worker was being discussed to
1. Introduction Communication strategy plays a crucial role for communicating change effectively. Specifically, it is important for recognising the necessity for change, reduce uncertainty, etc (Hayes 2010). It reflects staff’s behaviours, morale, change acceptance. This report was to analyse the strategy used by Television New Zealand (TVNZ) for managing and communicating its change of direction and layoff in the event of axing Horizon Pacific Television Network and layoff one hundred and twenty staffs. Communication process and strategy TVNZ used such as communication channel, message timing, communication directionality, withhold and uphold strategy, human resource assistance and impact on the worker was being discussed to